You can easily define a talented writer from an ordinary penman. As a marketer, you are a storyteller, spreading and conveying the story of your brand through different methods and ways, oriented for different audiences. Here are some best practices for creating eye-catching and impressive, attractive articles:
1. Use specific examples: Use strong, interesting examples, avoid the theoretical aspect by using case studies when focusing product’s success or on one customer’s story.
2. Don’t hide your voice: You should give and create for your brand a unique voice, an original style of writing.Don’t be afraid to be creative and funny, even a little bit weird. Yes, you need to meet the standard of professionalism appropriate for your field, but the more you sound like a human being with constructive and pleasant thoughts, the more people will want to engage with you (commenting, posting and even buying/ordering your service or product)
3. Know your audience: Make sure you choose suitable language, avoid jargon, keep paragraphs short and on-point, cut unnecessary sections, include links to examples that will help to clear up the work. Finally, criticize yourself: revise, revise, and revise again. 
Dmitriy
