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4 Reasons Your Retail App isn’t Making Any Money

Published on 08 January 16
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You finally managed to make your own app for your fashion retail store on a DIY online app builder. Within the first few days of its launch, you got a couple of users to discover and download your app. But that’s not what your end goal is. The end goal is the sweet ‘clicking’ sound on the ‘buy now’ button. And if your users aren’t clicking yet, here’s what might be wrong with your app.

4 Reasons Your Retail App isn’t Making Any Money - Image 1

1. Your Categories are not Well-Defined

Before you could get your users to buy your product, you’ve to make sure they could find the product they need, easily and independently. Unless you organise your products in neat categories, chances are thin that they’ll ever find what they need, let alone buy it. Use tags and hyperlinks to ensure a fluid navigation for your shoppers. The smart thing to do is to place your bestsellers at the most prominent sections of your screen – Middle and Centre. Also, as you might have noted in shopping malls, it’s a good idea to place your little offerings as cute pop-ups at the checkout section. Select an online app maker that lets you create unlimited categories for your products.

4 Reasons Your Retail App isn’t Making Any Money - Image 2

2. Your App User Interface is Shoddy

Wikipedia defines User Interface as the space where interactions between humans and machines occur. The human is supposed to operate the machinery and not the other way round. A good UI makes sure, it works that way! UI has three elements – Ergonomics, Aesthetics and Functionality. Shoddy UI inconsistencies, even the minor ones, are enough to make the users switch from your app to the next best option. In contrast, a good retail app UI boasts of a smooth learning curve, fluid navigation and big call-to-action buttons.

3. Your App Design is not Responsive

Today’s data native generation is used to deploy multiple devices for shopping, searching and sharing. If one of your users start searching for a product on one device and ends up buying it on another device, it shouldn’t come as a surprise. As a matter of fact, if your app is not geared up to fit seamlessly on multiple devices, you might be missing out on potential revenues. Choose a mobile app builder that offers cloud hosting for your apps. Cloud hosted apps enable your app content to sync perfectly on multiple devices.

4 Reasons Your Retail App isn’t Making Any Money - Image 3


4. You Don’t Stay in Touch With Users

According to a recent survey conducted by Forrester, 44% of the shoppers look forward to receiving deals and coupons from brands on their mobile devices. Also, 62% users are more likely to shop on mobile when prompted by discounts. In spite of such encouraging statistics, businesses miss out on potential revenues. To tap on these potential revenues, businesses need to keep its users in the loop of upcoming events, deals and discounts via personalised push notifications and in-app messages.





















You finally managed to make your own app for your fashion retail store on a DIY online app builder. Within the first few days of its launch, you got a couple of users to discover and download your app. But that’s not what your end goal is. The end goal is the sweet ‘clicking’ sound on the ‘buy now’ button. And if your users aren’t clicking yet, here’s what might be wrong with your app.

4 Reasons Your Retail App isn’t Making Any Money - Image 1

1. Your Categories are not Well-Defined

Before you could get your users to buy your product, you’ve to make sure they could find the product they need, easily and independently. Unless you organise your products in neat categories, chances are thin that they’ll ever find what they need, let alone buy it. Use tags and hyperlinks to ensure a fluid navigation for your shoppers. The smart thing to do is to place your bestsellers at the most prominent sections of your screen – Middle and Centre. Also, as you might have noted in shopping malls, it’s a good idea to place your little offerings as cute pop-ups at the checkout section. Select an online app maker that lets you create unlimited categories for your products.

4 Reasons Your Retail App isn’t Making Any Money - Image 2

2. Your App User Interface is Shoddy

Wikipedia defines User Interface as the space where interactions between humans and machines occur. The human is supposed to operate the machinery and not the other way round. A good UI makes sure, it works that way! UI has three elements – Ergonomics, Aesthetics and Functionality. Shoddy UI inconsistencies, even the minor ones, are enough to make the users switch from your app to the next best option. In contrast, a good retail app UI boasts of a smooth learning curve, fluid navigation and big call-to-action buttons.

3. Your App Design is not Responsive

Today’s data native generation is used to deploy multiple devices for shopping, searching and sharing. If one of your users start searching for a product on one device and ends up buying it on another device, it shouldn’t come as a surprise. As a matter of fact, if your app is not geared up to fit seamlessly on multiple devices, you might be missing out on potential revenues. Choose a mobile app builder that offers cloud hosting for your apps. Cloud hosted apps enable your app content to sync perfectly on multiple devices.

4 Reasons Your Retail App isn’t Making Any Money - Image 3

4. You Don’t Stay in Touch With Users

According to a recent survey conducted by Forrester, 44% of the shoppers look forward to receiving deals and coupons from brands on their mobile devices. Also, 62% users are more likely to shop on mobile when prompted by discounts. In spite of such encouraging statistics, businesses miss out on potential revenues. To tap on these potential revenues, businesses need to keep its users in the loop of upcoming events, deals and discounts via personalised push notifications and in-app messages.

This blog is listed under Development & Implementations , Mobility and E-Commerce Community

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