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The Top Facebook Tips and Tricks

Published on 25 January 16
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As part of your search engine optimization (SEO) efforts, using a social media site such as Facebook can enhance your presence online. Social media can help attract more people to your website, enabling you to increase your customer base. More customers mean more money — that’s reason enough to step up your Facebook game.

The Top Facebook Tips and Tricks - Image 1

1. Create a page. You may already use Facebook for personal reasons. Now, create a dedicated business page to help people learn more about your business. Creating a Facebook business page doesn’t have to detract from your website. Instead, it can enhance it. Fill out your profile, link to your web page and add updates to your Facebook page. Keep the page fresh and you’ll begin to attract a loyal following.

2. Know when to publish. Publishing Facebook pages can happen at any time, including when you’re not on it. By scheduling your posts, you can discover the best time for user engagement and have these automatically appear.

3. Launch a new product. Facebook can be a terrific place to introduce a new product. With potentially millions of eyes watching, big businesses roll out new cars, appliances, games and so forth. Even a small business owner can get in the game by telling their followers a new product is arriving. Share the arrival date and time, encourage people to stop by, roll out your product, and give your Facebook tribe first dibs on buying it. Offer a Facebook only discount and you’re on to increasing your audience further.

4. Encourage your Facebook fans to sign up to your mailing list. Of course, engaging with people on Facebook means that you may not always have their full attention. Encouraging them to sign up to your mailing list is one way to draw them in. Once they’re on your list, you can send them special incentives and news. Make signing up a rewarding proposition for everyone.

5. Pin your best stuff. You can publish an article or an update and it will soon disappear, especially if you make frequent changes to your page. The best approach here is to sticky your favorite content, by pinning it to the top of your page. That way, the content you want people to read the most will be readily accessible by them. Change the pin weekly or as needed to put your best stories at the top.

6. Create a vanity Facebook. Make it easy for people to find your Facebook page by creating a vanity URL. Instead of a long URL composed mostly of random numbers and letters, you can create a Facebook URL with your business name. Its a more sensible approach to URL design, something you can put on your business cards too.

7. Add photos. Lots of them. Facebook can be your business’ photo album. Add in pictures of company events, new product releases, fan photos, the works. Not only does Facebook allow you to upload as many photos as you want, but your customers can download them too with your permission.

Enhancing Your Facebook Experience

Make Facebook work best for your business by carefully examining how people interact with you. You’ll find that people will like your page, leave comments and otherwise interact with you, especially if you respond to their comments. From there, you’ll build a following and put a human face on your business.

Lastly, you may find that your Facebook efforts are too much to handle on your own. If that is the case, then examine your local seo company list to find an expert. Many SEO experts are also adept in all things social media, therefore you can have them handle all matters of business marketing and development for you.

As part of your search engine optimization (SEO) efforts, using a social media site such as Facebook can enhance your presence online. Social media can help attract more people to your website, enabling you to increase your customer base. More customers mean more money — that’s reason enough to step up your Facebook game.

The Top Facebook Tips and Tricks - Image 1

1. Create a page. You may already use Facebook for personal reasons. Now, create a dedicated business page to help people learn more about your business. Creating a Facebook business page doesn’t have to detract from your website. Instead, it can enhance it. Fill out your profile, link to your web page and add updates to your Facebook page. Keep the page fresh and you’ll begin to attract a loyal following.

2. Know when to publish. Publishing Facebook pages can happen at any time, including when you’re not on it. By scheduling your posts, you can discover the best time for user engagement and have these automatically appear.

3. Launch a new product. Facebook can be a terrific place to introduce a new product. With potentially millions of eyes watching, big businesses roll out new cars, appliances, games and so forth. Even a small business owner can get in the game by telling their followers a new product is arriving. Share the arrival date and time, encourage people to stop by, roll out your product, and give your Facebook tribe first dibs on buying it. Offer a Facebook only discount and you’re on to increasing your audience further.

4. Encourage your Facebook fans to sign up to your mailing list. Of course, engaging with people on Facebook means that you may not always have their full attention. Encouraging them to sign up to your mailing list is one way to draw them in. Once they’re on your list, you can send them special incentives and news. Make signing up a rewarding proposition for everyone.

5. Pin your best stuff. You can publish an article or an update and it will soon disappear, especially if you make frequent changes to your page. The best approach here is to sticky your favorite content, by pinning it to the top of your page. That way, the content you want people to read the most will be readily accessible by them. Change the pin weekly or as needed to put your best stories at the top.

6. Create a vanity Facebook. Make it easy for people to find your Facebook page by creating a vanity URL. Instead of a long URL composed mostly of random numbers and letters, you can create a Facebook URL with your business name. Its a more sensible approach to URL design, something you can put on your business cards too.

7. Add photos. Lots of them. Facebook can be your business’ photo album. Add in pictures of company events, new product releases, fan photos, the works. Not only does Facebook allow you to upload as many photos as you want, but your customers can download them too with your permission.

Enhancing Your Facebook Experience

Make Facebook work best for your business by carefully examining how people interact with you. You’ll find that people will like your page, leave comments and otherwise interact with you, especially if you respond to their comments. From there, you’ll build a following and put a human face on your business.

Lastly, you may find that your Facebook efforts are too much to handle on your own. If that is the case, then examine your local seo company list to find an expert. Many SEO experts are also adept in all things social media, therefore you can have them handle all matters of business marketing and development for you.

This blog is listed under Digital Media & Games and E-Commerce Community

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