3 Tips to Design a Unique and Highly Imaginative Site

All designers worth their salt want to create a website that’s unique and gives wings to their imagination. But this is easier said than done, and more often than not, a busy designer will end up coming up with the same old hackneyed design that resembles many other website on the World Wide Web. But it doesn’t have to be this way. There are certain things that you can keep in mind to ensure that your design is not run-of-the-mill and stands out from the crowd.

Let’s take a look at 3 great tips that will help you design a site that you will be proud of and which will be different from any site already available on the internet.

1. Design from the Ground Up

The key is to begin every new website design project from scratch. Don’t rework your old designs to fit them into a new paradigm. If you try and take the easy way out, you will never be able design a unique website. Every website has a definite purpose and it is this purpose that defines the design of the website; this is why every design element that you pick must be done keeping the website’s purpose in mind.

There are some designers who are guilty of rehashing an earlier design they had worked on or using a discarded design that they believe suits the purpose of their current project, but that’s the wrong way of going about it. Every new project deserves a fresh look, fresh ideation and conceptualization and must be approached with all honesty. Otherwise a unique website will only be a passing dream and nothing else.

2. Use Custom Graphics

You must have come across plenty of websites that have the same photo of a smiling sales rep or the same icons, or the same illustrations. As can be imagined, the use of such visuals doesn’t make a unique website. So, start thinking along the lines of using custom graphics in the form of custom imagery, icons and illustrations. Give your website visitors the kind of visuals that they haven’t come across before. Agreed, this is a time consuming process, but who said designing a unique website was easy. The fact that you will be using custom graphics will ensure that the website exudes its own persona and character. That’s the mark of an effective and well-made site.

3. Keep Jotting Down New Ideas

Sometimes, designers are so short of time that they don’t like going through the long process of ideation. They want to save time and therefore don’t explore their imagination to zero in on innovative design ideas. Well, there is a solution to this problem, and that is making it a habit to jot down new design ideas. If you want, you can even group these ideas into different domain wise categories, like ecommerce, real estate, education etc. When you get a design project your way, all you need to do is go through your list of ideas and pick one that suits that project to the letter T and get to work on it. This way you don’t spend an endless amount of time working out unique ideas, you already have one ready, which you can implement to create a unique website.

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