on 02 February 17
Google Knowledge Graph is a new tool that Google is offering to help people who use its search engine to find more information about any keywords that users type in.
Finding More Information
When users type in certain keywords, they automatically receive a list of webpages that have been optimized for those keywords; however, finding the webpage that has the most valuable information can still take a long time.
Google Knowledge Graph instantly provides vital information when a person searches for a certain subject.
For example, a person who types China into Google will instantly see a panel to the right of the search results that includes the flag of China, the capital, the name of the president of China, the GDP, the type of government and the official language.
When a user wants to know certain statistical information about a particular subject, such as how many people live in Brazil, Google Knowledge Graph will show the number of people who live in the country, the rate of population growth over the last several years and additional facts about the country.
If a person searches for information about a certain person, such as Bill Clinton, Google Knowledge Graph will include links to pages that have high quality information about similar people, such as Abraham Lincoln or George H.W. Bush.
Adding Many New Facts
Google Knowledge Graph was released in May 2012, and by the end of 2012, the feature offered more than eighteen billion facts about more than five hundred and seventy million different people, places and things.
Predicting Future Searches
Google is currently developing new technology that will allow the search engine to effectively predict future searches by a certain Internet user.
Google wants to be able to provide a person with information before the person even searches for the information, and these links to information that a person could potentially search for will appear both under the search results and next to the search results.
Obtaining The Information
Google obtains the information that it uses in Google Knowledge Graph from a wide variety of reputable sources, such as the CIA World Factbook, particularly authoritative pages of Wikipedia and Freebase.
Taking Advantage Of The New Feature
Some people are trying to take advantage of the new feature by optimizing certain webpages for keywords that they wouldn't otherwise be related to in order to place links to these webpages on the front pages of Google. This strategy is called a Google bomb.
One of the most famous Google bombs occurred when a webpage that contained a biography of George W. Bush was pushed to the top of the rankings of the search engines for the keyword phrase "miserable failure."
Although Google removed that listing from the front page of the search engine years ago, people have been able to trick Google Knowledge Graph. When a person searches for "miserable failure," a Google Knowledge Graph about George W. Bush appears next to the search results.
Currently, Google Knowledge Graph is available in English, Polish and Chinese, and Google is preparing to offer the feature in other languages in the near future.
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