Mighty Audio’s market research has found that there are a number of people out there who at times want to be free. Free from the distractions, buzzing and chimes that go along with carrying a smartphone. Maybe it’s while they’re working out or maybe it’s while they’re hiking. They just want to be left alone with the physical world and their music.
Fair enough. But the obvious question is, why can’t they just turn on airplane mode and play Spotify tracks that they’ve downloaded to their handsets?
For many, that solution is fine. Mighty is a tiny lightweight device though, and it can be clipped to anything. After all, it’s not always easy to find a place for your iPhone 6s Plus in your yoga pants, or for your Galaxy Note 5 in your boxing shorts. Using the Mighty also means you’re not draining your smartphone’s battery life, which is something we can likely all appreciate.
It’s an interesting niche product that could potentially pave the way for other dedicated, disconnected devices. Will it? We’ll see the answer to that question come together beginning today.
Mighty Audio is crowdfunding its dedicated Spotify player on Kickstarter, where it hopes to raise at least $250,000. The device itself will have a full retail price of $109 if funding is successful, and Kickstarter backers will get it for as little as $70. Only 100 people will get it at that price though, while the majority of backers will be able to get a device with a $79 pledge.