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Link Building Changes After Penguin 2.0

Published on 26 June 13
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Google is an extraordinarily powerful search engine. And getting a really high visibility or ranking on this search engine is a fabulous boost to any business organizationâs website. But every now and then Google comes up with updates or changes to its algorithms that can change the way a business organization conducts its operations; especially with regard to search engine optimization.

One of the things that has been in the news in the recent past is Google Penguin 2.0.

Link Building Changes After Penguin 2.0 - Image 1

What is Penguin 2.0?

This is an algorithm update that Google brought about in the month of May. It has been classified as a major update. Its primary area of focus is web spam. It is a pretty major update because it has changed the algorithm.

Some of the areas which have undergone quite a bit of change are:

  • The robustness or health of content management systems which are particularly vulnerable to hacking,
  • Usage of something known as Author Rank which can go a long way in helping a website become an authority in its own circle and then will help it also to attain a higher ranking,
  • The presence of or practice of selling the links when it comes to advertisements. Content placement can be paid for by a website but it will also then need to include a disclaimer and use nofollow links and
  • Usage of anchor text that can help link to a particular website. The usage of keywords has always been a tricky question. And if a website is using too many keywords, then Penguin 2.0 is going to come to know of the same.

Link building in the aftermath of Penguin 2.0

All the changes made by Penguin 2.0 may seem pretty comprehensive and cause the biggest challenge to lie in the area of link building. The good news is that with just a few tips and pointers kept in mind, a business organization or website owner can do a few things right and continue with intelligent link building. After all, link building helps increase the visibility of the website, which is what every owner needs at the end of the day

Keeping a check on links

Every business organization goes through or conducts a financial and accounting audit every now and then. A similar principle can be applied to the area of link building as well. There are many steps that go into conducting an audit as far as links are concerned. And a business organization needs to draw up a schedule of such audits.

Such an audit should reveal areas such as:

  • Links originating from âbadâ websites,
  • Links coming in from specialist link networks,
  • Links that are actually paid for.

These are just some of the areas which should be audited by every business organization

Content

There is no getting away from the fact that credible, believable and well researched and well-written content will help a business organization tide over any other algorithms changes that Google may make. It is not always necessary that a website should have a large number of links. Thus, just as quality is key when it comes to content, quality should be key when it comes to the links on a website as well. Click here for SEO company in Australia.








Google is an extraordinarily powerful search engine. And getting a really high visibility or ranking on this search engine is a fabulous boost to any business organizationâs website. But every now and then Google comes up with updates or changes to its algorithms that can change the way a business organization conducts its operations; especially with regard to search engine optimization.

One of the things that has been in the news in the recent past is Google Penguin 2.0.

Link Building Changes After Penguin 2.0 - Image 1

What is Penguin 2.0?

This is an algorithm update that Google brought about in the month of May. It has been classified as a major update. Its primary area of focus is web spam. It is a pretty major update because it has changed the algorithm.

Some of the areas which have undergone quite a bit of change are:

  • The robustness or health of content management systems which are particularly vulnerable to hacking,
  • Usage of something known as Author Rank which can go a long way in helping a website become an authority in its own circle and then will help it also to attain a higher ranking,
  • The presence of or practice of selling the links when it comes to advertisements. Content placement can be paid for by a website but it will also then need to include a disclaimer and use nofollow links and
  • Usage of anchor text that can help link to a particular website. The usage of keywords has always been a tricky question. And if a website is using too many keywords, then Penguin 2.0 is going to come to know of the same.


Link building in the aftermath of Penguin 2.0

All the changes made by Penguin 2.0 may seem pretty comprehensive and cause the biggest challenge to lie in the area of link building. The good news is that with just a few tips and pointers kept in mind, a business organization or website owner can do a few things right and continue with intelligent link building. After all, link building helps increase the visibility of the website, which is what every owner needs at the end of the day

Keeping a check on links

Every business organization goes through or conducts a financial and accounting audit every now and then. A similar principle can be applied to the area of link building as well. There are many steps that go into conducting an audit as far as links are concerned. And a business organization needs to draw up a schedule of such audits.

Such an audit should reveal areas such as:

  • Links originating from âbadâ websites,
  • Links coming in from specialist link networks,
  • Links that are actually paid for.


These are just some of the areas which should be audited by every business organization

Content

There is no getting away from the fact that credible, believable and well researched and well-written content will help a business organization tide over any other algorithms changes that Google may make. It is not always necessary that a website should have a large number of links. Thus, just as quality is key when it comes to content, quality should be key when it comes to the links on a website as well. Click here for SEO company in Australia.

This blog is listed under Development & Implementations and E-Commerce Community

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