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Essential ORM Tactics for Setting a Brand Identity

Published on 18 March 16
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It has become extremely important to integrate digital strategies in a company's strategic planning. In fact, the process has emerged as the forefront of several companies across the globe. However, some are lucky to get success while other fail.

What is the reason behind this?

Digital strategy success depends on creation of appropriate digital content across a variety of diverse online platforms. This includes:

  • Social media
  • Blogs
  • Website
  • Other types of marketing and advertising channels

Right digital content will help your company communicate, motivate and sell your product / service in an effective manner. The major aim of creating digital content strategies is to drive targeted audience and customer response.

Here are some essential ORM tactics that can be developed as an effective digital content strategy:

Boost Interaction

You need to encourage customer interaction. This can be done via inviting them to give feedback, get involved in open discussions and comment. You must respond to their feedback and contributions instantly regardless of how positive or negative they are.

User Interest

The content developed must be targeted to interests and specific requirements of audience. So emphasise on content that instantly draws in targetted audience and provide info useful for them. Also develop a wide range of content associated to your products or services. Make sure these are solutions based. Content offering solutions tend to develop increased likelihood for sales conversions.

Mobile Friendly Website

These days, increased demand of mobile phone and individual's habit of checking websites on phone, it has become very important to create a mobile friendly site. Most of the web browsing is done on mobile phone, today. So make sure your business website is set for multiple browsers and facilitates complete device compatibility. The size of mobile phone is restricted. So you need to resize layouts to fit into varied mobile screens. Also your business website should be user friendly and easy to navigate. Also it should include adequate and appropriate content to keep your consumers engaged. It must provide a link to your full website as well as social media platforms. Strictly avoid producing slow loading pages. Other major things to avoid include a poorly designed layout and web pages difficult to manoeuvre around. This may make you most certainly will be the main reason you may be lose potential customers.

Visualize the Content

You may have created a great content. However, if it does not draw targeted audience, it won't do any good for your brand. So strictly avoid placing huge slabs of written info with no visual attraction can actually make your audience exit the site. Many digital users recommend relevant informative content presented in a simple crystal clear manner. Hence, make sure you add infographics wisely to help the info, data, or knowledge gets understood by clients better. These pages enjoy maximum shares.

Apart from graphics, you can add videos to integrate digital communication into the page to attract consumers. It works for a dynamic tool that results in instant interaction from visitors, involvement of emotions, and a visual image of your brand and products that stays in their minds for a long time.

Remember that both forms of visual content needs to be aligned to the brand identity. The idea is to display offerings of your business in an articulate way.

Consistency with Branding Image

Make sure there is consistency between your blog pages, website, and all of the social media platforms your business is involved with. It is crucial for brand experience to effectively display and maintain same brand identity. It fortifies capacity of a customer to recall and identify brand. This also helps in minimising confusion of customer to operations of your corporation. The idea is to embrace the same image / personality despite the differences in layouts across various digital channels. Make sure the following maintain a uniformity:

  • Posts
  • Profile image
  • Logos
  • Colours
  • Fonts
  • Icons
  • Graphics

Online communication is dynamic in nature which resulted in creation of a unique world. Here, everyone has a right to express info in any desired form. Hence, the content needs to be structured in a fashion to produce relevant, highly engaging, knowledgeable and consistent material. It is vital to engaging your targeted audience in order to keep them coming back for more. This facilitates in boosting brand presence and leads to productive business transactions in the long term.




























It has become extremely important to integrate digital strategies in a company's strategic planning. In fact, the process has emerged as the forefront of several companies across the globe. However, some are lucky to get success while other fail.

What is the reason behind this?

Digital strategy success depends on creation of appropriate digital content across a variety of diverse online platforms. This includes:

  • Social media
  • Blogs
  • Website
  • Other types of marketing and advertising channels


Right digital content will help your company communicate, motivate and sell your product / service in an effective manner. The major aim of creating digital content strategies is to drive targeted audience and customer response.

Here are some essential ORM tactics that can be developed as an effective digital content strategy:

Boost Interaction

You need to encourage customer interaction. This can be done via inviting them to give feedback, get involved in open discussions and comment. You must respond to their feedback and contributions instantly regardless of how positive or negative they are.

User Interest

The content developed must be targeted to interests and specific requirements of audience. So emphasise on content that instantly draws in targetted audience and provide info useful for them. Also develop a wide range of content associated to your products or services. Make sure these are solutions based. Content offering solutions tend to develop increased likelihood for sales conversions.

Mobile Friendly Website

These days, increased demand of mobile phone and individual's habit of checking websites on phone, it has become very important to create a mobile friendly site. Most of the web browsing is done on mobile phone, today. So make sure your business website is set for multiple browsers and facilitates complete device compatibility. The size of mobile phone is restricted. So you need to resize layouts to fit into varied mobile screens. Also your business website should be user friendly and easy to navigate. Also it should include adequate and appropriate content to keep your consumers engaged. It must provide a link to your full website as well as social media platforms. Strictly avoid producing slow loading pages. Other major things to avoid include a poorly designed layout and web pages difficult to manoeuvre around. This may make you most certainly will be the main reason you may be lose potential customers.

Visualize the Content

You may have created a great content. However, if it does not draw targeted audience, it won't do any good for your brand. So strictly avoid placing huge slabs of written info with no visual attraction can actually make your audience exit the site. Many digital users recommend relevant informative content presented in a simple crystal clear manner. Hence, make sure you add infographics wisely to help the info, data, or knowledge gets understood by clients better. These pages enjoy maximum shares.

Apart from graphics, you can add videos to integrate digital communication into the page to attract consumers. It works for a dynamic tool that results in instant interaction from visitors, involvement of emotions, and a visual image of your brand and products that stays in their minds for a long time.

Remember that both forms of visual content needs to be aligned to the brand identity. The idea is to display offerings of your business in an articulate way.

Consistency with Branding Image

Make sure there is consistency between your blog pages, website, and all of the social media platforms your business is involved with. It is crucial for brand experience to effectively display and maintain same brand identity. It fortifies capacity of a customer to recall and identify brand. This also helps in minimising confusion of customer to operations of your corporation. The idea is to embrace the same image / personality despite the differences in layouts across various digital channels. Make sure the following maintain a uniformity:

  • Posts
  • Profile image
  • Logos
  • Colours
  • Fonts
  • Icons
  • Graphics


Online communication is dynamic in nature which resulted in creation of a unique world. Here, everyone has a right to express info in any desired form. Hence, the content needs to be structured in a fashion to produce relevant, highly engaging, knowledgeable and consistent material. It is vital to engaging your targeted audience in order to keep them coming back for more. This facilitates in boosting brand presence and leads to productive business transactions in the long term.

This blog is listed under E-Commerce Community

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