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6 Latest Mobile Trends That Will Shake up Your Strategy

Published on 21 March 16
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Mobile applications are now not only confined to large scale business but also many small business units are resorting to promotion of their brands online. In a recent study, it was found that over one-third of small businesses are currently having a mobile app or planning to launch it within a year. The mobile usage has escalated so much that people on an average spend 156 minutes on their mobile phones daily.
6 Latest Mobile Trends That Will Shake up Your Strategy - Image 1

The way mobile apps are designed and maintained is undergoing a significant shift this year. Here are top 6 mobile trends that must not be overlooked in any case—

1. Designing for Bigger Screens

The usage of phablets and oversized smart phones are increasing day by day because of the reason that people are consuming more visual content on their devices. The Phablet market is expected to grow about 36% till the year 2018.There are certain people who hold the phones vertically in one hand.Whereas,10% population is left -handed, which poses greater challenges in designing a comfortable interface.

2. Simplified User Interface

The New user interface designs have now-a-days replaced the early Skeuomorphic designs of 5-10 years ago. This trend still continues today where blank screen is now a design element in itself. Designers emphasize and highlight the empty space, which allows the users to focus on other elements with more clarity.

3. Push Notifications

This handy tool is becoming more important for becoming more important for retaining and engaging the customers. Business units should focus on developing smart push notifications, which are more personalized and relevant.

4. Ad Targeting

The concept of ad targeting is becoming more efficient and effective as the business is improving their ability to create data-driven experiences. By developing an appropriate data programme, you can leverage the behavior of the customer within the app to refine their experience which is relevant.

5. Mobile Video

Wherever you look on your mobile, videos are always present. A quality video production is always intended for a small screen which can be very effective in reaching a growing audience.

6. Designing for Wearable Technology

App designs today devote more attention to mobile app design, and prioritize unique ways users interact with their smart phones.

Design principles for wearable apps include:

    • Emphasis on glanceability:-A well designed app focuses on presenting the information in a way that it can be easily comprehended by the users.
    • Incorporate the other senses. Accentuate the advantages of wearable technology like gesture driven, activation, vibration or audience alerts.
    • Prioritize privacy. The information should be kept private like buzz notifications over displays and dim screens for example.

    CONCLUSION

    The growth of interest in mobile is due to the ever increasing quality of mobile devices. If we talk about mobile videos, it can be clearly seen that apps are mainly the preference of the consumer to view.

    It was confirmed by 48% of the respondents of IAB’S study who further say that they use video content via applications rather than visiting a web site. Whereas, on the other hand 18% confirmed that they view video via mobile site.

    The main motive of all these trends is to make the mobile app more accessible, Interactive and engaging because in this modern scenario consumers have becomes increasingly dependent on their mobile devices.
    Mobile applications are now not only confined to large scale business but also many small business units are resorting to promotion of their brands online. In a recent study, it was found that over one-third of small businesses are currently having a mobile app or planning to launch it within a year. The mobile usage has escalated so much that people on an average spend 156 minutes on their mobile phones daily.

    6 Latest Mobile Trends That Will Shake up Your Strategy - Image 1

    The way mobile apps are designed and maintained is undergoing a significant shift this year. Here are top 6 mobile trends that must not be overlooked in any case—

    1. Designing for Bigger Screens

    The usage of phablets and oversized smart phones are increasing day by day because of the reason that people are consuming more visual content on their devices. The Phablet market is expected to grow about 36% till the year 2018.There are certain people who hold the phones vertically in one hand.Whereas,10% population is left -handed, which poses greater challenges in designing a comfortable interface.

    2. Simplified User Interface

    The New user interface designs have now-a-days replaced the early Skeuomorphic designs of 5-10 years ago. This trend still continues today where blank screen is now a design element in itself. Designers emphasize and highlight the empty space, which allows the users to focus on other elements with more clarity.

    3. Push Notifications

    This handy tool is becoming more important for becoming more important for retaining and engaging the customers. Business units should focus on developing smart push notifications, which are more personalized and relevant.

    4. Ad Targeting

    The concept of ad targeting is becoming more efficient and effective as the business is improving their ability to create data-driven experiences. By developing an appropriate data programme, you can leverage the behavior of the customer within the app to refine their experience which is relevant.

    5. Mobile Video

    Wherever you look on your mobile, videos are always present. A quality video production is always intended for a small screen which can be very effective in reaching a growing audience.

    6. Designing for Wearable Technology

    App designs today devote more attention to mobile app design, and prioritize unique ways users interact with their smart phones.

    Design principles for wearable apps include:

      • Emphasis on glanceability:-A well designed app focuses on presenting the information in a way that it can be easily comprehended by the users.
      • Incorporate the other senses. Accentuate the advantages of wearable technology like gesture driven, activation, vibration or audience alerts.
      • Prioritize privacy. The information should be kept private like buzz notifications over displays and dim screens for example.
      CONCLUSION

      The growth of interest in mobile is due to the ever increasing quality of mobile devices. If we talk about mobile videos, it can be clearly seen that apps are mainly the preference of the consumer to view.

      It was confirmed by 48% of the respondents of IAB’S study who further say that they use video content via applications rather than visiting a web site. Whereas, on the other hand 18% confirmed that they view video via mobile site.

      The main motive of all these trends is to make the mobile app more accessible, Interactive and engaging because in this modern scenario consumers have becomes increasingly dependent on their mobile devices.

      This blog is listed under Development & Implementations , Digital Media & Games , Mobility and E-Commerce Community

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