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7 Key Components of Digital Marketing

Published on 30 March 16
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Digital marketing is an effective way of promoting brands and products by using electronic devices such as smartphones, cell phones, tablets and personal computers. Companies can reach a wide number of audiences to gain valuable trusts with the help of digital marketing. In digital marketing, merchants can choose different ways to interact with people.

With digital marketing, you can analyze and run marketing campaigns in real to comprehend the strategies and techniques that are fetching potential outcome. It is one of the cost-effective ways to improve your ROI as in digital marketing; companies directly interact with targeted audiences to give them complete information about products and brands anytime and from any location. Digital marketing is one of the feasible approaches to building brand eminence and reputation in the market. There are many components of Digital marketing and companies can use these components to improve productivity and workflow.

Search Engine Marketing

Search Engine Marketing involves both paid and unpaid approaches that can be used to increase the visibility of your website. Paid method denotes pay-per-click in which search engines charges for every single click that in directs the user to your website. In the unpaid method, organic results are achieved by search engine optimization techniques.

Search Engine Optimization

SEO is a process used for enhancing the visibility of a website on popular search engine pages. In this technique, some search engine friendly elements are added to a website to make it more search engine friendly. Even the popular search engines like Bing, Yahoo, and MSN use relevant, optimized websites for any type of search. The organic result is a term used for search engine result pages for search terms.

Affiliate Marketing

In this marketing method, business rewards one or more affiliates for each conversation. Affiliate marketing is a practice of using one effort and talents for the endorsement of other’s business which helps in getting a reward in turn, and this reward model is known as Cost per Action (CPA).

Mobile Marketing

Mobile marketing basically means the distribution of commercial messages via mobile phones in the form of VVR, MMS, SMS, OR codes and responsive websites. It is one of the great approaches towards digital marketing that helps in improving the brand eminence of the company.

Email Marketing

Email Marketing is an excellent way of sending commercial newsletter and message directly to the customer inbox via email. In this method, emails are sent to the targeted audiences, previous as well as current customers to promote customer fidelity and repeat business.

Social Media Marketing

Social media marketing is an approach used to involve more people by using social media networks such as Facebook, Twitter, Instagram G+, LinkedIn, among others. You can reach more than one-fourth of the Internet users and update them about them about your latest offers and products.

Web Analytics

Web analytics is a technique used for monitoring the traffic on the website as well as user activity. It also assesses the impact of new marketing campaigns or latest activities. With the help of this technique, you can easily evaluate the interest of users and numbers unique as well as returning visitors. This method provides the demographics which displays geographical areas that have number of targeted audiences. You can easily observe the ROI of other marketing techniques with the help of web analytics.

Final Words

As discussed, these are some components of digital marketing; businesses can use single or combination of the components to reach the path of triumph. So if you are planning to do course in digital marketing to improve the brand eminence of your company then choose best institute for digital marketing in India for doing the course.



Digital marketing is an effective way of promoting brands and products by using electronic devices such as smartphones, cell phones, tablets and personal computers. Companies can reach a wide number of audiences to gain valuable trusts with the help of digital marketing. In digital marketing, merchants can choose different ways to interact with people.

With digital marketing, you can analyze and run marketing campaigns in real to comprehend the strategies and techniques that are fetching potential outcome. It is one of the cost-effective ways to improve your ROI as in digital marketing; companies directly interact with targeted audiences to give them complete information about products and brands anytime and from any location. Digital marketing is one of the feasible approaches to building brand eminence and reputation in the market. There are many components of Digital marketing and companies can use these components to improve productivity and workflow.

Search Engine Marketing

Search Engine Marketing involves both paid and unpaid approaches that can be used to increase the visibility of your website. Paid method denotes pay-per-click in which search engines charges for every single click that in directs the user to your website. In the unpaid method, organic results are achieved by search engine optimization techniques.

Search Engine Optimization

SEO is a process used for enhancing the visibility of a website on popular search engine pages. In this technique, some search engine friendly elements are added to a website to make it more search engine friendly. Even the popular search engines like Bing, Yahoo, and MSN use relevant, optimized websites for any type of search. The organic result is a term used for search engine result pages for search terms.

Affiliate Marketing

In this marketing method, business rewards one or more affiliates for each conversation. Affiliate marketing is a practice of using one effort and talents for the endorsement of other’s business which helps in getting a reward in turn, and this reward model is known as Cost per Action (CPA).

Mobile Marketing

Mobile marketing basically means the distribution of commercial messages via mobile phones in the form of VVR, MMS, SMS, OR codes and responsive websites. It is one of the great approaches towards digital marketing that helps in improving the brand eminence of the company.

Email Marketing

Email Marketing is an excellent way of sending commercial newsletter and message directly to the customer inbox via email. In this method, emails are sent to the targeted audiences, previous as well as current customers to promote customer fidelity and repeat business.

Social Media Marketing

Social media marketing is an approach used to involve more people by using social media networks such as Facebook, Twitter, Instagram G+, LinkedIn, among others. You can reach more than one-fourth of the Internet users and update them about them about your latest offers and products.

Web Analytics

Web analytics is a technique used for monitoring the traffic on the website as well as user activity. It also assesses the impact of new marketing campaigns or latest activities. With the help of this technique, you can easily evaluate the interest of users and numbers unique as well as returning visitors. This method provides the demographics which displays geographical areas that have number of targeted audiences. You can easily observe the ROI of other marketing techniques with the help of web analytics.

Final Words

As discussed, these are some components of digital marketing; businesses can use single or combination of the components to reach the path of triumph. So if you are planning to do course in digital marketing to improve the brand eminence of your company then choose best institute for digital marketing in India for doing the course.

This blog is listed under Digital Media & Games and E-Commerce Community

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