Work your SEO
"The SEO, sustainable way to optimize your presence in the top ranks of search engines"
The content of social media (blogs, forums, social networks) is indexed by search engines and improves the SEO and the visibility of your website. In addition to SEO (Search Engine Optimization) which means optimizing for the search engines of a website through a working SEO, SMO (Social Media Optimization) helps optimize the visibility of the same site web from the use of social media (social networks, blogs, wikis etc. ...).
Take advantage of social networks including Twitter to maximize your position in the top results of search engines. This limits the possibilities that a critic will make you the twists with a negative message in the top ranks of search engines.
Identify opinion leaders and animate the relationship
"Community management is an art, not a science"
By participating in social media, you practice a form of community management that is actually expanding your customer service on the web (e.g. reply to a question in a web forum, comment on an article from a blog, socialization in social networks).
Community management is really art and how to gain the confidence of opinion leaders and community representatives. The aim is to retain through an affiliate program on the basis of an informal partnership not to mention sponsorship.
To identify these people, focus on bloggers, webmasters, contributors active in forums and influential twittering who speak out on your subjects. You will need to approach them and offer them a special relationship where each must find his interest on the principle of win-win. These opinion leaders can help you massively relay your messages to their communities when needed.
Establish a monitoring plan and hold it in time
"The quality of sleep depends primarily on the frequency of updates sources to monitor and keywords"
Depending on the size of the Reputation management project, you probably use one of the following intelligence solutions multi-media (e.g. Digimind, Ami Software, Meltwater, Keywatch, Radian6, Sindup, Alerti etc. ...). This kind of professional solution allows you to monitor all sources of web information (sites, blogs, forums, social networks, videos, pictures,). You can also opt for the choice each of specialized tools in their field of social media (Pickanews Doctor Tweety, 123people, YouSeeMii, SocialMention etc. ...).
A monitoring plan Reputation Guardian helps to structure the source monitor and the list of keywords associated according to a classification scheme in which rows will be alerts. From experience, the initial setup phase is still going well. By cons, 6 months later, the sources and the basis of keywords beginning to be obsolete. It is important to update your plan ensures that the result (alerts, dashboards, and deliverables) reflects reality to the context of the moment (new competitors, new products, new organization etc. ...).
Rehan
