10 Most Crucial Mobile Design Practices To Worship

The latest update of Mobile Optimization: Responsive Templates has proved to be quite popular with numerous users adopting it within days the days of its release. But there are certain things which you must keep in mind before going through the mobile commerce world while you’re setting up your template. Below is a list of 10 questions you probably should ask yourself as you move along.

1) Will My Customers Be Satisfied Using Mobile Site?

Mobile shopping is a tireless process and hence a simpler and more convenient option for online shopping.

You can provide the customers with a small setup of a number of questions as to how they feel while using mobile shopping as an alternative and other such questions and also have a margin for feedback on your social media sites.

Always keep checking the statistics of your site as to how well your mobile site is doing and make amendments improve the results.

2) Is It Serving Its Objective?

Your mobile site should be serving its sole purpose i.e. to be a better platform for the customers to make their purchase. Avoid going off the track, like for instance, avoid diverting your customers’ minds, do not use social share buttons which are bigger than the ‘add to basket’ and ‘checkout’ buttons. Keep it straight and simple, avoid showing too much detailing, keep it as uncluttered as possible with clear enough sized call to action buttons.

Avoid littering your mobile site with irrelevant content. This will not only divert the attention of the customer but also may irk them.

Take example of Marks and Spencer, they very well know that their desktop customers will be more engaged in viewing at motivational stuff like blog posts and hence they provide more space for such stuff below the main banner devoted to promote these. But at the same time they know that their mobile customers are more into shopping and have less interest in such things, hence these are not shown on the mobile version and are replaced with offer messages. If possible, avoid the use of pop-ups to try and get around not adding some specific content on your site. A majority of customers tend to block these on desktops as they find them extremely vexing.

Consider the example of the Toys R Us, if click on their link in Google on your mobile, it will take you to their home page as expected. But then comes the catch, no sooner you land on the page, you’re immediately welcomed with a pop-up asking if you to download their Wish List App. You are compelled to choose for an alternative before going to the actual site.

3) Is It Easily Usable By All The Customers?

Keep in one thing mind, not all are of the same built. While some people have small, slim fingers, others might as well have large, thick fingers. Your buttons should be designed as such that they are large enough for all sized digits so as to give equal experience to every customer.

4) Is It Viable For All Mobile Phones?

Don’t just keep in mind the high end smart phones while designing your site, see for all type of devices and their compatibility. You can try an online mobile emulator which can be viewed on your desktop. www.mobilephoneemulator.com allows you to look at your site and its compatibility on major popular smart phones.

5) Does It Fit On The Mobile Screen?

A common mistake committed by majority of people while designing the mobile sites is making it too wide for the screen. This would result in people scrolling sideways to view the content, which is quite an annoying thing for desktop, but on a mobile it can trigger all sorts of issues.

The major reason which causes a site to be too wide is the use of fixed width tables. Preferably, tables should not be used in mobile content, but if its use becomes inevitable, then they must be set at 100% instead of having a fixed width.

6) Can All Relevant Content Be Seen?

There are some functions which easily operate on desktop but may not work on mobiles. Therefore it is best to avoid them so as to ensure hassle-free navigation for the customers using the site. These include:

1. Flash- It doesn’t work at all on iPhones and iPads and hence must not be used on the websites as it will leave nothing but an empty void on the site.

2. Frames- these should be avoided as on the mobile it won’t scroll down which makes it difficult for the content to be navigated.

3. Hover Effects- How would you hover on a mobile? Give a thought to it.

4. Fonts- Certain non-standard web fonts won’t contribute properly on some phones. Make sure to check the fonts on all devices and browsers.

7) Do Products Have The Correct Volume Of The Content?

Inculcate a habit of writing clear, succinct and explanatory content which is quite helpful in website management. It will not only help you to build a rapt content but also helpful with reference to SEO.

One thing you should avoid is keeping the Mobile content from being lengthy. No one has such time to go through a whole paragraph. Be concise.

8) Will My Customers Be Able To Find What They Want?

People tend to use mobile sites to check the prices and availability as well as to buy the things, hence you should provide precise information to them and also it should be found easily.

The search box should be handy on mobile site and the category and information menus.

9) Will My Site Load On All Types Of Connections?

It is extremely necessary to make sure that your mobile site gets loaded swiftly on all connections, be it through Wi-Fi or data connection. Usage of large sized images and more amount of content may slow down your site and add to the frustration of the customers.

Although Javascript is used in majority of ecommerce sites but if you use additional Javascript to your site then it can make your site sluggish.

10) Is My Mobile Site Distinguishable?

When the frequent customers visit your mobile site, they must distinguish it quickly or else they might think that they have ended up at wrong place. Just see to it that your desktop as well as mobile sites both follow brand consistency either by using the familiar template or having same themes and also don’t forget to include your logo.

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