With severe competition among businesses, it is the effectiveness of marketing strategies that ultimately determines success. Internet has become a powerful arena for businesses to market their products or services. The key to business success is better engagement with prospective customers, and hence you will need to be very watchful about the bounce rate on your website.
It is basically the percentage of those visitors who visit your website and exit without taking any action, or exploring other pages. Your business success boils down to one single point, which is reducing the bounce rate.
30% to 60% rate is quite normal. However, anything above this figure means that your visitors are either facing some issues on your site or they have not found the content interesting. Read further to know more about some common mistakes that lead to a higher bounce rate.
Engage Your Visitor, Not Distract Them:
Attracting visitors to your site is a big task in itself. Now, why would you want to annoy your visitors by flashing cheap fly out advertisements, videos, pop ups, and irrelevant content? Your engagement with them should have a definite focus, which can be achieved with well organized content and a clean layout. Too much of animation can distract your visitors from the actual purpose here, which is deciding to do business with you. You can refer to this post about reducing bounce rate, which explains this concept.
If the visitors do not get what they are finding, they get frustrated. Hence, do not make your web pages confusing by displaying unclear messages. When the visitors log in to your website, they need to be clear about the siteâs purpose. You have to make the content appealing.
The colors and contrast should be easy on the eyes of the readers, but you can draw their attention with smart usage of graphics. Not all eyes can tolerate flashy stuff. Basically, you must understand the needs of target audience, and provide them exactly what they want.
If they do not understand how to navigate your website easily, they might simply exit your site. Users who access websites through smartphones usually face this kind of issue. As you know, most of us rely on mobile phones to access the internet. Hence, you will have to make your site mobile friendly to engage your visitors for a longer time, and compel them to take action.
Make the content and design simple and clear enough, so that the mobile users can find what they need quickly. You could group the content into categories or different segments to make it readable for viewers.
You could follow these tips-
- Bounce rate of your site might increase if it takes more than 10 seconds to load.
- Adding a search box, or a button to link back to your homepage could be effective
- You could add a bit of humor to keep your visitors interested
- You could analyze your viewerâs response regularly. Their feedbacks might help you to improve the bounce rate
- While creating paragraphs, you could highlight the heading and subheading
- Keyword planning is another strategy to lower the bounce rate.
- If your domain name is similar to that of another website, you might lose customers. Hence, create a unique yet enticing domain name for the site.
What is the need of effective optimization?
Optimization is an effective way to reduce bounce rate. You could generate more traffic to your website by simply optimizing it. You could turn your page more authorative, subject rich, informative, and convincing.
There are two aspects to do optimization effectively.
- Design and usability optimization
You could follow the above mentioned tips to improve the bounce rate and strengthen your customer base.
David has written this article. He has written many posts on how to improve the performance of websites and blogs by monetizing them.