So let us assume a scenario where you are planning to have an online store developed for your business. Now, the biggest challenge in front of you will be the selection of the platform that should suit your business model, requirements and should be good for the future also.
Let us discuss about some major decision making factors involved to select the best platform.
Business Plan
This is the first thing that you need to consider your style of business and the types of products or services that you will be offering. Your business plan will decide the kind of online store that you would require and also the features that you would need to integrate in your online store. If you are planning for some unique or bigger online store then you should go for the platforms that are scalable and have features to support bigger stores.
As per the industry experts and trend Magento store development is considered as the best option because magento is highly flexible, reliable, robust and scalable.
Target Audience
This is second most important factor that will decide the type of online store you need to have and if you need multilingual support. Not only language if you are targeting audiences from various regions then you may need support of transactions in different currencies also.
When it comes to handling transactions in multiple currencies you can always rely on Magento. Presently Magento supports transaction in more than 45 currencies and developers are working on this segment to include as many currencies as possible.
If you want to target global audience then you would require having payment modules that supports multiple currencies or else it would be difficult for customer from other regions to purchase product or services from your online store. If you are interested in having customized payment modules then also you have the freedom to hire a professional Magento development company and get your work done.
Design
Every eCommerce website should be designed attractively and should have user-friendly options then only visitors will be compelled to spend some time on the website. Normally, every platform will offer you numerous themes that can be used for designing. However, with Magento you get extra freedom with themes.
Developers have the freedom of customizing the theme from the scratch to have unique designs or web site owner can always opt for PSD to Magento theme conversion and design a completely different website altogether.
Maintenance
Every online website would require periodic maintenance and regular updates in order to keep the website working flawlessly. Magento has an upper hand over other platforms when it comes to maintenance as most of the part of the task is automatically taken care by the platform.
Moreover, Magento provides user-friendly admin panel using which it is very easy for a non-technical guy to update the contents.
All these factors clearly indicate that it is always best to develop your shopping website using Magento platform. 
Angela
