5 Must-Know Tips for Every Android Application Development Company To Increase App Retention

Did you know just 4 out of every 100 users downloading the app continue with the app beyond 3 months? Most of the rejection comes in the first week itself. App abandonment is a critical problem yet to be addressed by an Android application development company.




In the present article, know about 5 proven tips for increasing app retention and reducing app abandonment rates.

Irrelevant Push Notifications

Push notifications should bring contextual information and that too at the right time. The feature should not make mobile content consumption annoying for the user in any way. The reliable Android apps development companies prefer to stack together multiple notifications into a single notification object. Regarding the usage of notification there is an important guideline: notifications must not contain advertising content unless the user has opted for it. Besides, the user must have the authority to reset the settings feature of the notification.

Overwhelming Email Alerts

Bombardment of emails is of no use. Don’t let your app send email notification by default to the users for every trivial update. Do ask for their preferences and let them have a smooth and uninterrupted experience.

Frequent "Rate This App" Requests

You might have noticed such pop-up windows while using an app. Did you find worth to respond? Certainly, not always. Taking feedback is a good way to know the user’s experience, but it should not irritate them. Ask for such feedbacks when you have provided some important updates in the app. The effort of the user in rating the app or writing the a review for your app must not go in vain. The rating and reviews must also be analyzed by the mobile app developers to improve the app quality.

Full-Screen Ads

Making extra revenue is good but it should not come at the cost of the user’s satisfaction. Remember, ads are secondary components of an app. In no way your ad should restrict the app from achieving its primary goal - engagement and conversion. Try to use container of appropriate size to serve ads. It should not overlap with the UI.

Non-Wrapping Text

Let your app convey the intended message without any fail to the user. He or she should be able to read and comprehend texts easily and without scrolling, if possible. The text must wrap easily when zoomed out, and go to the default layout when zoomed in.

Before giving a go-ahead to an app for being published on Google Play, the Android app development team must assess the overall quality of the app in terms of user-interface and navigation, functionality, performance and stability. Android app development and testing experts always recommend for testing the app across different Android devices that users might use.

The team must adhere the core quality guidelines as mandated by the application store. Building apps for special categories like education and for tablet demands extra attention from an Android app development company.