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How to boost your website's ranking with content marketing services

Published on 15 July 13
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Content marketing encompasses all free content created and distributed online to attract viewers, turn prospects into customers, and turn customers into repeat buyers. The content is closely related to the products or services you sell.
How to boost your website's ranking with content marketing services - Image 1

This strategy is effective because it engages with a clear target audience. It increases people's trust in your company and it heightens your recognition through moving your website up search engine rankings.

No quality, no success

It is important to first establish how pivotal quality content is. Gone are the days when you could post poor or duplicated keyword-intensive content. Quality is everything.

When seeking content marketing services you need a company who'll provide you with informative, enjoyable and engaging content. There must be a purpose behind every piece and it must be written to perfection.

This is true no matter what marketing strategy you implement. SEO, inbound marketing and PR are all popular examples of marketing and require quality content to be effective...

  • SEO - Search engines rank websites higher if content is consistently of a good quality. This is even more so the case now Google Panda and Penguin updates have been introduced.

  • Inbound marketing - Good content holds the key to driving inbound traffic to your website.

  • PR - For this to be effective it must deal with issues the reader cares about. As said; the content must have a purpose.

Now that's been cleared up, let's delve into the reasons why content marketing is the must-have advertising strategy at present...

Non-interruption marketing

If most people were to sum up interruption marketing in one word it would likely be... annoying! Content marketing is the opposite of this. Products aren't repeatedly forced on you. Instead, content provides a channel of communicating with your customers without selling. This is why it's more effective than e-mail spamming, direct mailing, print advertising, telemarketing and TV / radio advertisements.

You aren't continuously pitching your products, instead you are providing information. This is designed to make the buyer more intelligent. It generates a bond between the company and the customer. If the business keeps presenting interesting and valuable information to customers then in turn they will continue to buy from them.

Build brand awareness

The way people view your business is everything. Every decision made needs to be done with brand identity in mind. It is not enough for people to just have heard of your company, they need to have a strong image of who you are. Lack of brand awareness means that people will not be able to relate to your business

Content helps companies to build brand awareness through engagement with the audience. This further highlights why quality and relevancy are both so important. Every single piece of content published is going to be a reflection on your business. If you can ensure all content published matches in with your brand and what you sell, then you will improve brand awareness dramatically. More and more people will associate with your company, ensuring you become a force to be reckoned with.

Search engines love quality content

A SEO campaign isn't complete without quality content. And success is very rarely achieved without being on the top search engine result pages of Google and other popular search websites. It's estimated that approximately 75 per cent of links clicked from Google are done so via the first page.

The good news is there is a way around this, and that's with content marketing. With quality SEO content in place you will start climbing the search engine results pages quicker than expected. Thanks to the Google Panda and Penguin updates good quality content is rewarded, whilst websites with poor or duplicate content are punished with a lower ranking.

Informative and quality content with discreet and natural keyword implementation is the recipe to a successful marketing campaign. You will be better placed on search engine results, you will gain more viewers, and if the correct keywords have been chosen you should see your conversion rate increase substantially too.

To conclude, content marketing needs to be implemented if a company is to flourish in the current day. It lies at the core of all other marketing campaigns and is one of the most effective methods of increasing exposure through SEO and reaffirming brand identity.

Author bio - Timothy Anderson specialises in online marketing. One of his most popular offerings is his content marketing services. This has allowed many websites to gain higher rankings on Google and other popular search engines.

Content marketing encompasses all free content created and distributed online to attract viewers, turn prospects into customers, and turn customers into repeat buyers. The content is closely related to the products or services you sell.

How to boost your website's ranking with content marketing services - Image 1

This strategy is effective because it engages with a clear target audience. It increases people's trust in your company and it heightens your recognition through moving your website up search engine rankings.

No quality, no success

It is important to first establish how pivotal quality content is. Gone are the days when you could post poor or duplicated keyword-intensive content. Quality is everything.

When seeking content marketing services you need a company who'll provide you with informative, enjoyable and engaging content. There must be a purpose behind every piece and it must be written to perfection.

This is true no matter what marketing strategy you implement. SEO, inbound marketing and PR are all popular examples of marketing and require quality content to be effective...

  • SEO - Search engines rank websites higher if content is consistently of a good quality. This is even more so the case now Google Panda and Penguin updates have been introduced.

  • Inbound marketing - Good content holds the key to driving inbound traffic to your website.

  • PR - For this to be effective it must deal with issues the reader cares about. As said; the content must have a purpose.



Now that's been cleared up, let's delve into the reasons why content marketing is the must-have advertising strategy at present...

Non-interruption marketing

If most people were to sum up interruption marketing in one word it would likely be... annoying! Content marketing is the opposite of this. Products aren't repeatedly forced on you. Instead, content provides a channel of communicating with your customers without selling. This is why it's more effective than e-mail spamming, direct mailing, print advertising, telemarketing and TV / radio advertisements.

You aren't continuously pitching your products, instead you are providing information. This is designed to make the buyer more intelligent. It generates a bond between the company and the customer. If the business keeps presenting interesting and valuable information to customers then in turn they will continue to buy from them.

Build brand awareness

The way people view your business is everything. Every decision made needs to be done with brand identity in mind. It is not enough for people to just have heard of your company, they need to have a strong image of who you are. Lack of brand awareness means that people will not be able to relate to your business

Content helps companies to build brand awareness through engagement with the audience. This further highlights why quality and relevancy are both so important. Every single piece of content published is going to be a reflection on your business. If you can ensure all content published matches in with your brand and what you sell, then you will improve brand awareness dramatically. More and more people will associate with your company, ensuring you become a force to be reckoned with.

Search engines love quality content

A SEO campaign isn't complete without quality content. And success is very rarely achieved without being on the top search engine result pages of Google and other popular search websites. It's estimated that approximately 75 per cent of links clicked from Google are done so via the first page.

The good news is there is a way around this, and that's with content marketing. With quality SEO content in place you will start climbing the search engine results pages quicker than expected. Thanks to the Google Panda and Penguin updates good quality content is rewarded, whilst websites with poor or duplicate content are punished with a lower ranking.

Informative and quality content with discreet and natural keyword implementation is the recipe to a successful marketing campaign. You will be better placed on search engine results, you will gain more viewers, and if the correct keywords have been chosen you should see your conversion rate increase substantially too.

To conclude, content marketing needs to be implemented if a company is to flourish in the current day. It lies at the core of all other marketing campaigns and is one of the most effective methods of increasing exposure through SEO and reaffirming brand identity.

Author bio - Timothy Anderson specialises in online marketing. One of his most popular offerings is his content marketing services. This has allowed many websites to gain higher rankings on Google and other popular search engines.

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