Influencer Marketing: Playing a Vital Role For Businesses and Brands

Published on 18 June 16

Jyoti Follow

A lot of strategies are there to generate sales online, but with the continuous growth in influencer popularity, influencer marketing becomes the hottest topic that has caught the attention of many brands and businesses.

The term influencer marketing jiggling its way through the tangled web. When it comes to talking about the influencer marketing, it is one such form of connection building that you can develop with the people, who can develop visibility for your products or services.

Contrasting to other marketing approaches, which mainly focus on masses, this is one such approach, which focuses on the individual influencers, who can range from niche bloggers to well-known celebrities.

Today, various brands have discovered the power of using the right storytellers as with 59% of marketers planning to boost their spending on influencer marketing while the year. Being an advanced strategy, it has expanded mass popularity. Moreover, it is not the only fastest-growing channel for customer acquisition, it is the most affordable strategy, returning $6.85 in earned media value for every single $1.00 of paid media.

However, an integral factor in this whole enlivened process is the influencers, who are generally bloggers or industry consultants with a huge following on social media channels like Instagram, Twitter, Facebook, Pinterest, Snapchat and other platforms.

In addition to this, they can be common people who have built their reputation through effective participation in online communities, active interaction with followers and more. Here are some points that describe why influencer marketing is vital for businesses and brands:

Everyone is talking about it

Day-by-day, influencer marketing is reaching the lips of reports, professionals and thought leaders across the world. You can also have a look at Google Trends that also illustrated the increasing growth of influencer marketing.

Moreover, Google categories the keyword as a Breakout meaning that the keyword is experiencing growth greater than 5000 percent.

It’s Highly Social

No wonders, the world is sifting to social media and its high time for businesses and brands to follow suit. As per the new report from Salesforce, it has been found that more than 70% of brands are growing their social media spending in this year.

However, this new approach is not an alternative to old media, but it has turned the old media model to the new one. Previously, consumers were making their purchasing decision on the advertisement based that they are watching and hearing. But today, the story is different as they can connect with other consumers through social media and make a better purchasing decision.

In this modern pattern, influencers are forced to be calculated with as brands can deliberately partner with the right personalities to spark organic conversations and seduce their followers.

Consumers today are exhausted of paid ads

The average American is exposed to 5000 advertisements a day, as per the research firm Yankelovich. It doesn’t matter that whether this number is scientifically proven or not, but it gets the point across that we exposed to numerous ads.

In reality, we watch so many that we are automatically tuning them out that is the phenomenon called banner blindness. Recently, it also has been found by Infolinks that only 14% of their respondents could remember the last ad they saw and recognize what was being endorsed.

With numerous advertising interrupting them, there is no surprise that people love products like Netflix, AdBlock, Spotify Premium, etc. that take ads out of traditionally ad-saturated media experiences.

Brand Awareness

Influencer marketing plays a very important role for businesses and brands as it increases brand awareness. It is amount to which consumers are accustomed to the distinctive qualities, the logo of a particular brand of goods or services, images, etc. It is essential in helping new brands in placing their products and services in the minds of consumers.

At the time of buyer decision process, brand awareness is critical in the evaluation of alternatives. Even for big and popular brands, brand awareness efforts are imperative as they can revive the brand in the consumers’ minds.

Giving Direct Response

We can say that direct response is one type of marketing that specially designed to induce an instant response and persuade prospective consumers to take some particular actions like calling for more information, subscribing to your email list, etc.

Being a valuable tool, it will help consumers when they search and collect information on the prospect and enable for enhanced marketing efforts.

Introduces Products & Services

When it comes to introducing your products and services in the market, it is a must that consumers must know about your new products or services. Launching of product or service is the debut, so consumers might be enticed to learn more about them. Through influencing marketing, brands can create buzz about their product launch and boost anticipation and excitement.

Have you ever tried influencer outreach for your brand? Are there any challenges that you faced? Let us know your business story and our team will see how we can boost your business and brand. Get in touch with us through our website.