Are Mobile Apps a way forward for the Ecommerce Industry?
Published on 30 June 16
Prateek1
Believe it or not, with the amplified growth of smartphones over the past few years, the customer base of various E-commerce websites has augmented leaps and bounds. Today, most of the E-commerce websites have their customized mobile applications which easily reach the customers through various smartphones. Most of the buyers prefer to use mobile applications as it is much more expedient for them to browse. Buying and Selling today are just a click away.
The crossroads of Ecommerce and Mobile Apps
According to a study conducted, there are over 155 million smart phone users only in The USA out of which about 62% users have converted to E-buyers in past six months. Interestingly, about 80% of buyers have used mobile applications for purchasing products from various websites. These figures clearly state that the intensification of the Ecommerce industry is primarily dependent on mobile application. The smartphones have brought the world in everyone’s palm and it is becoming much convenient for the buyers to look out for various things and compare their prices with different mobile apps.
The stint of Ecommerce websites to Mobile Apps
Contemporary buyers, unlike the traditional ones, prefer to purchase things online. The irony is today not many people opt for physical stores to buy tangible products. The fact is that the percentage ratio of online buyers has increased to over 60% as compared to the graph about 5 years back. Looking at the severe growth a plethora of Ecommerce companies are opting for the mobile app strategy. Most of the industry stake holders believe that app strategy is a unique way of improving the customer base. However, it cannot be the only medium.
Recently, some of the Ecommerce websites have completely changed their business strategy and made them Mobile App based. No wonder the websites are gradually being outmoded.
Positive aspects of Mobile Application for Ecommerce Retailers
- Easy to reach out to the customers
- Service related queries can be addressed easily
- Payment and check-outs can be done with ease
- Can be adapted easily
- Easy user interface makes browsing convenient for the users
Although, it is quite convenient for both retailers as well as the buyers to adapt to the Mobile applications; it is necessary for the business owners to strategize things appropriately in order to attain customer loyalty.
The Ecommerce industry is said to be customer friendly and therefore its prime objective is to attract more and more customer engage them and provoke them to buy their products. With the help of Mobile Application, the Ecommerce websites are reaching out to various customers spread across the world. This medium has gradually become the shortest and the most lucrative one to augment customer base.
Mobile Apps has definitely contributed to the profitability of various Ecommerce websites and made things many expedient for the retails. The future of Ecommerce is now largely dependent on mobile apps! Isn't it?
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Yes, Absolutely. With the advent of Mobile Technology, everything nowadays is connected to mobile devices. And if your business is not connected to mobile world you are missing out on huge audience.