How Magento Allows You To Build Great Online Customer Relationships?

The customer is the centre point of every business and it is important for any business to be able to effectively communicate and deal with its customers. For this purpose alone, there exists a set of tools and practices, referring to Customer Relationship Management (CRM) tools. For an e-commerce website, such tools come in the form of modules or plugins which render specific CRM-centric functionalities such as connecting with existing and potential customers, providing customers with suitable support, and allow store owners to generate leads.

Considering the rise in Magento Web Development in India and across the world, it would be significant to know how the e-commerce platform allows store owners to build great customer relationships. The platform allows a wide range of modules to be installed and render CRM services. Let us look at a few of them and see how can they contribute in building good business relationships with customers:

• Re-amaze Help Desk & Live Chat: One of the most significant factors that contribute towards building great customer relationships is great customer service. The module allows to respond to customer queries and complaints over live chat and on social media easily.
• Responder for E-commerce: Upon particular actions of a website visitor, suitable messages can be sent. The module allows you to monitor and send automated messages upon customer actions such as cart abandonment, product purchase, a particular URL visit, and etc. These messages can be sent via e-mail, messaging or push notifications.
• Product Enquiry: A customer cannot buy a product if he has any kind of doubt about it. With the product enquiry module, a customer can easily enquire about a product and make a confident purchase.
• Guest Book: More than often, customers have something to say about your store, probably, a feedback on how you can improve your store, or a note of appreciation. With the Guest Book module, you can allow your customers to write their feedback. As a store owner, you can engage with customers by replying to their feedback and make a note of required improvements for your store.
• Auguria Contact: Customers may want to talk to a store representative directly and resolve issues. With the Auguria Contact module, you can provide your customers with a relevant contact list which can have contact information for different departments.

In addition to the above-mentioned modules, there exist many more modules which render similar functionalities. An expert Magento developer can install and configure modules that suit your CRM requirements perfectly. Thus, with suitable modules installed in your online store, you can build quality customer relationships and escalate store revenues.