mCommerce or eCommerce – What will survive the test of time?
Published on 26 August 16
Helios0
Since the advancing technology and innovations, today we are able to browse and buy products and services on our palms through the smart phones and tablet while on the go. E-Commerce development specialists are suggesting to offer both as a part of web development for online shopping platforms.
mCommerce is the future although in the current times, the importance of eCommerce has not reduced. It still is very important for many since users have just gotten used to online shopping. The mCommerce and eCommerce both are important as that way you can reach out to the maximum audience through web and mobile platforms.
But the times are calling for mCommerce! More businesses are realizing the importance of being available on mobile for their customer. Also, the biggest of the search engines give importance to mobile friendly websites. Mobile – Smart Phones and Tablets have become the largest source of active audience that is very beneficial for small, medium or big businesses across the globe.
The shift from the desktop to mobile has been a sudden and radical and one of the biggest reasons for this shift is that internet browsing can happen anywhere or anytime. Life has become much simpler and faster with the internet being at your disposal anytime. Outsourcing E-Commerce Development India offers high end solutions at extremely competitive prices.
The conversion through desktop version is higher than mobile even now. One of the biggest reasons is the screen size. So many users conduct the research on the mobile version and then finally buy the product while browsing on the desktop. So this way the users or the customers are able to save time by looking for the products while on the go but confirm the purchase and pay through desktop site.
Only App Does not Work
Going only app narrows your audience and decreases the scope of sales. For this reason, many brands that started out as eCommerce platform and eventually became mCommerce had to come back to the customers as their audience was limited.
Choose a Mix of eCommerce & mCommerce
When you are an online shopping brand, it is always recommended to have both. But if you are a business that is reaching out to client online, then it is not yet compulsory to have applications. A desktop version that is compatible for viewing across browsers and devices should do the needful.
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