5 Steps for Google Maps Optimization

If you own a local business and you want to make sure that users able to locate you easily when they search online, then Google maps optimization is the thing you need. With Google Places, you are able to tell your customers exactly where your business is located. This helps you increase the number of customers who visit your physical store. But there is another reason why Google maps optimization is good, it helps Google use your location when people search for the products or services that you provide locally. Follow these 5 steps for Google maps optimization to complement your website’s local SEO.

Creating a Google Places listing can be quick, but making sure it is compelling enough for the searchers, follow these steps:

Many businesses create a Google places listing but fill in limited information leaving out details that can be helpful for the searchers. When Google ranks your business on the places page, it usually prefers businesses that have complete listings. So don’t just limit your listing to the required fields, complete the optional fields too with information that will help the searchers.

When you select categories which precisely describe your business, your customers will be able to find you more easily. When users are looking for a particular type of business, the categories section of your Google Place listings helps them identify whether you fit their requirements or not. Don’t just use the general categories, make sure you are specific when choosing the business category.

User’s often choose to click on the link of a particular website after reading the description. The more persuasive your business description is, the more effective it will be when it comes to driving visitors to your website. Use the description as a welcome script for your customers, the more alluring your description the higher the chances of the customer clicking on your link.

How often have you searched for a business on Google and found yourself clicking on a link because the photos of the business looked impressive? Many users do the same thing. So make sure your Google listing has high quality images and videos.

Customer reviews can often be a deciding factor when your customer clicks on your business link. Encourage feedback and reviews from your customers and Google will use the reviews that get the top billing when listing your business on the search results.

These steps for Google maps optimization complement the local SEO for SME. Hire a professional local SEO company who are local SEO experts so that they can ensure that your website’s Google place listings is optimized for the best results.