Search Engine Optimization is the most powerful technique of optimizing a website on the major search engines like Google, Bing, and Yahoo etc. The optimization includes two major factors one is On Page and other is off page.
On Page Optimization includes
Meta Optimization: Meta Optimization includes several things like Title Optimization, Description Optimization and Canonical Tags Optimization etc. The most import part in the field of SEO is research factor that includes analyzing the Competitors and Completions.
Keyword Density Optimization
Keywords Density Optimization is one of the important factor in On Page SEO and is known as the percentage of times a keyword appears on the page of website as compared the total number of the words on that page.
While optimizing the keywords we should avoid the over usage of keywords that is known as keyword stuffing. For the Good results we should keep the keyword density at 3%.
Image Optimization
Image Optimization includes optimizing the Images of the website on the major search engines. This is mostly done by placing the alt tags.
Heading Tags Optimization
Heading Tags Optimization includes several factors and are mentioned below:
1). We should not overuse the Limits and should use H1 tags 1 time, then H2 Tags 2 Time and so on. Also we should use these tags in the sequence.
2). Don’t use the words that are not relevant to the page in the Heading Tags.
3). Use Variation of keywords to maintain keyword density.
Interlinking
Interlinking your website pages will help your readers as well search engines. Some basic way of doing interlinking in optimized way is given below:
1). Linking through paragraph carries the most weight and gives good results.
2). Anchor Text in the links should be keyword rich.
3). Try to avoid the anchor links that are non-descriptive like read more, click here etc.
4). Add the breadcrumb navigation on each page of the website
5). Try to avoid multiple links from the single page to the same page.
Quality over Quantity
Try to add Quality instead of quantity in your articles. The article that you are writing should be informative.