Highlighting Importance of Customer Loyalty for Ecommerce Platforms
Published on 03 November 16
Helios0
Customers are now smarter and more aware. They can compare and check what they are buying; they also have the power to destroy a brand image. The number of options have increased and thus the competition. Brands across the globe are struggling to get the customers attention and keep them hooked on to their brand. This has become the primary area of focus for most of the online brands.
Generating customer loyalty is becoming a greater challenge for brands across the globe. For this, web development experts and UX designers are working towards improving and simplifying user experiences to offer the most convenient and seamless experiences while browsing.
But there have been few ups and downs experienced in eCommerce industry due to so many brands now online. There is rise in traffic, downfall in conversion and hike in the exits. This cutting edge competition has enforced a so called race among the brands to top the user experience quality. Let us understand the trends seen in the customer behavior and comprehension of online shopping in the current times.
The Chain Reaction
The change in customer loyalty is going through a paradigm shift where it shows a direct effect on the increased relevance of products and other information in context of personalization and merchandising. The chain reaction is being witnessed by the online retail industry. Elements like pop-ups, custom promotions and ads, access to more devices and interactions has led to a different tangent in the approach of developing an Ecommerce platform. When a customer feels rewarded and receives attention like he/ she is present in a physical store, he surely returns to the brands.
The Era of Personalization
Yes, today it is all about offering personalized experiences. From newletters to product suggestion, your customers are not looking anymore, they wish to be served, they expect you to know what they are looking for. This wave of customer experiences has the ability to convert the new or casual visitors to brand loyal customers. Moreover, with the help of tracking the traffic and cross device tracking, you can reach out to them in new and innovation ways. Also, conversational commerce is becoming a part of the personalization on eCommerce platforms. For such personalized features on your eCommerce platform, you must define the scope of requirements with our eCommerce development specialists.
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