In this digital age, owning a fully functioning website for a business has become mandatory for obvious business objectives – better customer engagement and higher conversion potential. When you compare the current business landscape versus the one that existed a few years back, you would be able to see that, today, nearly most of the small and the large scale business owners have a website to their name. These websites have been serving as a profitable medium of communication between brands and potential leads from online traffic that can be engaged to convert to sales potential.
Why build websites for businesses
The importance of having an aesthetic website capable of providing a heightened user experience cannot be stressed enough. Your website is a 24 x 7 marketing vehicle that works tirelessly even when you are asleep. As a formidable marketing medium, you need to ensure that you provide an exemplary web browsing experience to your target customers and keep them engaged for success.
In order to retain traffic and enable conversions, businesses usually opt for one of the two types of websites. They can either go for dynamic website design or for static website design. If you need to know more about the individual capabilities of both types of websites, then you are indeed on the right page!
Irrespective of whether your final choice will be a static website design or lean in favor of dynamic website design, it is absolutely missions critical to look at the larger picture in the interest of your business. So if you have a limited time period offer that you want to showcase through a site, it will be best to go for a static website. This is because you would eventually be pulling the site down after a few weeks and in this case, a static website will help achieve your marketing objectives. You also need to understand the implications and the impact the final website design will have on your user experience endeavors.
Static websites
Static website designs are called as standard websites and they make use of the regular HTML program for building the website. These web pages are named as static as you would not be able to make any changes to the website once it has been developed. Any changes that you need to make can only be done the next time you come out with a new version of the existing website. These are more or less like your magazines and your newsletters that have content that cannot be changed except when you decide to publish another copy of the printed material.
As such, each web page in the website is developed by considering a set predetermined format. This web design would be your best bet if you wish to develop a website that only conveys information to the clients, rather than adding any extra feature that can help them stay longer on the site, be engaged and aid in sales conversion.
Pros:
Takes short time to develop
Low cost for developing and hosting
Limited technology knowledge (HTML/ CSS) should be adequate for static website development
Cons:
Web content turns stagnant
Users find it less interactive
Limitation on the number of web pages
Update and optimization require professional help
These factors mean that most of the modern day business use cases will be rendered impossible with a static website. This is where dynamic website design shows its true forte.
Dynamic website
A dynamic website design provides an enhanced level of interactivity, intuitiveness, and freshness to the website. You would be able to periodically update the dynamic website with content that is fresh, relevant and meaningful to the current times. A dynamic website design has the code compilation done on the server side, thus speeding up the website load time, especially if the pages are cached.
Pros:
Easy to update, optimize and delete content
Content can be revised at will
Improves collaboration between clients and your company
Functional and user-friendly
Cons:
Which is better?
Though a few companies are still operating a static website for their business, more and more business owners are now shifting their focus to dynamic websites. Dynamic website development has the distinct advantage of being able to engage better with the site visitors – hallmark of a great potential to generate revenues through your website.
Our take would be to opt for a dynamic website design, unless you have a very strong and compelling reason to not take advantage of the ability to provide fresh, unique, and relevant content to your intended audience. Since most of the businesses today employ websites to augment their revenues, choosing a dynamic website design will prove to be a masterful marketing strategy.
Ritesh
