Hot User Experience (UX) Design Trends That Are Ruling In 2016

Over the past few years, companies are placing prime emphasis on UX design in the overall development process. A good UX design is a crucial requisite as it enhances the efficacy of the emotion, perception, and satisfaction a visitor feels when he or she is navigating a website. Statistics show that more than 88% users are unwilling to return a site if they have had a bad experience.

Companies those who are focusing on UX design can easily earn loyalty and trust from their customers – a hallmark to an unbeatable competitive edge and business visibility. So, if your company wants to expand your customer base and brand value online, then you need to pay attention to the UX design phase.

If you too are looking to keep UX design central to your application design and development strategies then you need to know the hot trends dotting the UX design landscape. Here are some key trends:

• User-Driven Stories: Storytelling design is a proven method to easily entice customers and grab their attention when conveying your marketing messages. This type of design (user-driven storytelling) easily connects with your target audience and they will get a clear picture about your company and its products and services. It is also true that storytelling is not at all a simplistic job. For, this you need to put a lot of effort and time. But if you can pay attention to the details and use your inherent innovation skill to develop and design a compelling and enthralling story for your company or product, then this will not only uplift your brand value but you will also get a lot of engaging customers who will always remain loyal to you.

• Anticipatory Design: Basically, this kind of design reduces the burden on users by taking the decision on their behalf. In this type of design, the system can easily access your data like what choices you have made in the past, in what way you have searched in earlier and what purchases you did. Now on based on all these previous information, the system has enough capability to make decisions on your behalf. So, we can say that the anticipatory design simplifies a process for the users by lessening the cognitive or intellectual load. The anticipatory design is getting popular day by day and this design is already implemented in various websites and applications.

• Micro UX: To make UX design more enchanting and unique, top app developers are now focusing on every minute and tiny details in the user journey. Google usually calls these details as micro-moments and now, companies are focusing more on micro details instead of focusing on the entire user journey. And, in this way, companies are trying to capture more customers towards them and top mobile app developers are also working diligently for accumulating all these micro details. If we take the example of Slack which knows that a user can hardly remember a new password during a password reset, hence it provides them with an option to accept a magic email which helps them in their sign-in.

• Flat Design: Nowadays, both designers and customers have started preferring flat designs and hence, flat designs have again re-entered the market and among all kinds of flat designs, Flat 2.0 is leading in every aspect. Being a user-friendly, simple and responsive, a flat design can easily be used both in mobile or desktop websites. So, it can be concluded that flat designs are simple and yet elegant and hence, they can easily get attracted by the customers’ eyes. Usually, Flat 2.0 makes an item to look a little less flat than flat’s original designs often do. Though Flat 2.0 is also flat but it looks a little more practical and realistic by using precise 3D elements in a design.

• Hero Images: Another budding technique is to use hero images in the websites aesthetically. These hero images are capable of replacing stereotyped banners and carousels and will certainly create a wow effect on the users. A company can also provide a short tagline or a call to action on the hero image in order to enhance its beauty. If you want to retain your customer, then it would be a very effective way to implement some hero images on your app or site. By seeing these hero images, a user can easily get an idea regarding what the app or website is.

Top mobile app developers are using these trends to enhance the efficacy of their UX strategies. Because of its ability to drive expected outcomes, it would be a smart move to incorporate these trends into your project too.