MyPage is a personalized page based on your interests.The page is customized to help you to find content that matters you the most.


I'm not curious

Why is it Essential to Focus on Your E-commerce Conversion Rate?

Published on 08 December 16
0
1
Why is it Essential to Focus on Your E-commerce Conversion Rate? - Image 1

Online shopping has come a long way from simply being a way to provide your customer the convenience of shopping from the comforts of their home. As e-commerce has matured, being an e-commerce business owner you too should do the same by not considering your site’s conversion rate a mere metric. Read further to know more about it and its significance.

Conversion rate

The number of people visiting your site and at the same time performing the desired action you want them to take is called the conversion rate. The desired action can be sign up for your email or making a purchase on your e-store or whatever your call-to-action (CTA) may be. In this article we are going to focus on converting prospects visiting your site to buyers once they visit your online store.

Significance of conversion rate

Your e-commerce conversion rate is significant for the only reason that by this metric you are able to measure the profitability of your business. Keeping track of your site’s conversion rate will also be useful when you attempt to fix the customer experience of your online store.

Finding your conversion rate

You can find your e-store’s shopper to buyer conversion rate in the back-end of your business through analytics reporting such as Google Analytics or other analytics services, irrespective of the e-commerce platform you are using. You can take support and service from your e-commerce development experts in finding the same.

Defining good conversion rate

Actually there is nothing like a good conversion rate because it depends on various factors like your target audience, your industry, the product you sell, the quality of traffic that is driven to your e-commerce site. Therefore, you must have a conversion rate goal that is aiming to achieve higher than the current rate.

Other metrics related to conversion rate

Besides conversion rate, the other metrics that matter for the health of your e-commerce business and your overall conversion of your rate are bounce rate, exit rate as well as engagement metrics like average page depth and average session duration.

Therefore, consult with your E-commerce Development Agency and talk with their team of e-commerce development specialists to guide you on achieving higher conversion rate and improving the overall experience of your e-commerce store.

View more information on E-commerce Entwicklung​​​​​​​, E-commerce Entwicklung Spezialist​​​​​​​ and Magento Certified Solution Spezialist​​​​​​​.
This blog is listed under E-Commerce Community

Related Posts:
Post a Comment

Please notify me the replies via email.

Important:
  • We hope the conversations that take place on MyTechLogy.com will be constructive and thought-provoking.
  • To ensure the quality of the discussion, our moderators may review/edit the comments for clarity and relevance.
  • Comments that are promotional, mean-spirited, or off-topic may be deleted per the moderators' judgment.
You may also be interested in
 
Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
Hidden Image Url

Back to Top