Why Adding Social Media Buttons to Your Website is so Vital

In recent years an increasing number of businesses have begun to depend heavily on their online presence to attract customers, with many abandoning a traditional physical workspace altogether.

Clients are now acquired, work submitted and items sold completely via the internet, making a website an incredibly powerful tool in the world of business.

Promoting your website in order to increase visitor numbers and potential income is therefore increasingly important, and more and more companies are turning to social media as a way to boost their websites performance.

What are social media buttons?

If you’re not yet clued up on the world of social media, you may not have noticed the little square buttons, boasting well known logos, popping up on sites across the web, but take a minute to search some of the biggest URLs and you’ll soon see what we’re talking about.

How do they work?

Each social media button will connect to a different social media site, so when visitors arrive on your site they can share its content, follow updates, ‘like’ a specific product or blog post, or simply save your web address for future reference.

Users will generally already need to have an account with the social media site whose button they want to use (if they don’t already have an account they will probably be prompted to create one), they can then easily share and use your content, promoting it as they go.

How can they benefit your website?

There are several important ways that adding social media buttons will help the success and popularity of your website.

Firstly, adding the buttons creates the possibility of your content, products and web address being shared, promoted and endorsed instantly as users navigate your website.

This creates a sort of virtual word of mouth, as their friends and other people in their networks will see their online activity and then potential visit your site themselves.

The other main benefit of adding social media buttons is that it can really boost your page rankings, allowing you to appear higher in the search results and giving your site more chance of being visited.

This is because every time someone clicks a social media button they are endorsing your content, telling the search engines that your website is informative and trustworthy.

Which social media sites are most appropriate for your website?

The social media buttons that are most relevant to your site will depend on what your webpage is about, what you hope to achieve from it and which website your company has a social media profile on.

From an SEO point of view, the Google+ button is probably the most important and if you’re just going to have one social media button, it should probably be this one. For advice on the best social media profiles to use it’s best to receive professional advice from an agency such as http://www.websitedesign-cwd.co.uk/.

This is because every time some clicks the Google+ button on your site they are recommending your content to Google. This will help to improve your page ranking and could lead to more people visiting your site.

Other popular buttons are of course Facebook, Twitter and Pinterest, all of which will help your users to connect with your company and therefore benefit your website.

Social media is becoming an increasingly powerful tool in the world of SEO and online business, so don’t let your website be left behind, add some buttons to your page today and watch your visitor number grow.