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How to Use Video Marketing to Increase the Traffic and Generate Leads

Published on 28 August 13
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How to Use Video Marketing to Increase the Traffic and Generate Leads - Image 1

Video Marketing is one of the advertising methods that are not being given considerable attention these days. This fact should not discourage you if you were up to apply video outreach in this or that way. There are plenty of ways to benefit from video marketing. If you have a look at any experienced blogger you will notice how they are taking advantage of it in everyday approach to their communities.


The fact it is not the most popular advertisement method does not make video marketing any less efficient than purchasing advertisement space at high traffic websites or building links at highly visited web communities. This article tackles the question of using video marketing as efficient channel to launch your advertisement campaigns and outreach to your target audience in efficient and innovative manner.
Choose Correct Approach

The best way to start with Internet Marketing would be to determine your target audience. Use the same approach as with any other advertisement channel. Once you have narrowed your audience demographics consider that valuable data in developing the core of your video marketing campaign. It is plain enough you would not target the teenagers and mid-aged females the same way. Plan and tailor your campaign according to the way your audience behaves, thinks and breaths.


Once you know all the habits of average target individual you will easily see the way your campaign has to carry on. When you are done with analysis you should pick the right approach in matters of platform to launch your campaign at and outreach to your readers, customers, clients - you name it.

Useful Software Tools

You might be more or less tech-savvy individual. According to your level of knowledge in using different illustration and animation software you might or might not need help of professional in producing compelling, attractive and converting video.


Software like Adobe Photoshop, GoAnimate, Magistro, Camtasia etc. are proven to be handy in the video marketing processes, hence learning the basics would not hurt. Once you make sure you have all the technicalities in order, you can proceed to creating the video itself.

Assembling the Video

The video itself should be as interactive as possible. Typography videos are gaining on popularity lately. Consider hiring an individual to produce you cheerful background music. Nobody aims to watch a video stuffed with flying text. If you do not feel confident enough about your creativity skills, you can always purchase finished template typography video and input text as necessary.


Pay extra attention to copywriting as this is the most important part of a typography video. Offer your audience information they are looking for in a witty manner. The more your video is unique, funny and zany the better is a chance of it going viral.
Use Social Media

Social media channels can help you greatly in promoting your freshly launched video. The best part is that you don't need previous experience and no technical knowledge is required to do it. YouTube's biggest advantage is its high user-friendliness. Everybody knows how to upload a video on YouTube. If you haven't had a chance to do it before, you have just got one. Prior to uploading your YouTube video make your personal channel and brand it. Upload your company's logo if any or get a clear headshot photo.


Once your video is online and ready to go in ether, you should engage your other social profiles too, Facebook, G+ and Twitter, creating network of different social channels to pour the traffic into your YouTube channel. This will boost the views and expand your outreach. Asking your friends and buzzing up fellow bloggers to share and subscribe to your YouTube video can bring number of benefits too.
Webcast & Webinar

These two are significantly different channels to distribute your video marketing message than above mentioned approach. Unlike uploading your Youtube video, where anybody can see the video whenever they would like to, webcasting and webinar are live events where you interact with your audience in real time.


Webcast is normally one-time online broadcast of previously recorded presentation of given event while webinars are increasingly being recorded and available for repetitive view. While webcasts can be but are not necessarily live, webinars are always live events. If you are very knowledgeable in particular niche, you can even hold an educational type of webinar.


Video marketing sports truly great potential, you just have to show some creativity in outreach process and it might turn out as the most efficient advertisement channel you have ever used.









How to Use Video Marketing to Increase the Traffic and Generate Leads - Image 1

Video Marketing is one of the advertising methods that are not being given considerable attention these days. This fact should not discourage you if you were up to apply video outreach in this or that way. There are plenty of ways to benefit from video marketing. If you have a look at any experienced blogger you will notice how they are taking advantage of it in everyday approach to their communities.

The fact it is not the most popular advertisement method does not make video marketing any less efficient than purchasing advertisement space at high traffic websites or building links at highly visited web communities. This article tackles the question of using video marketing as efficient channel to launch your advertisement campaigns and outreach to your target audience in efficient and innovative manner.

Choose Correct Approach

The best way to start with Internet Marketing would be to determine your target audience. Use the same approach as with any other advertisement channel. Once you have narrowed your audience demographics consider that valuable data in developing the core of your video marketing campaign. It is plain enough you would not target the teenagers and mid-aged females the same way. Plan and tailor your campaign according to the way your audience behaves, thinks and breaths.

Once you know all the habits of average target individual you will easily see the way your campaign has to carry on. When you are done with analysis you should pick the right approach in matters of platform to launch your campaign at and outreach to your readers, customers, clients - you name it.

Useful Software Tools

You might be more or less tech-savvy individual. According to your level of knowledge in using different illustration and animation software you might or might not need help of professional in producing compelling, attractive and converting video.

Software like Adobe Photoshop, GoAnimate, Magistro, Camtasia etc. are proven to be handy in the video marketing processes, hence learning the basics would not hurt. Once you make sure you have all the technicalities in order, you can proceed to creating the video itself.

Assembling the Video

The video itself should be as interactive as possible. Typography videos are gaining on popularity lately. Consider hiring an individual to produce you cheerful background music. Nobody aims to watch a video stuffed with flying text. If you do not feel confident enough about your creativity skills, you can always purchase finished template typography video and input text as necessary.

Pay extra attention to copywriting as this is the most important part of a typography video. Offer your audience information they are looking for in a witty manner. The more your video is unique, funny and zany the better is a chance of it going viral.

Use Social Media

Social media channels can help you greatly in promoting your freshly launched video. The best part is that you don't need previous experience and no technical knowledge is required to do it. YouTube's biggest advantage is its high user-friendliness. Everybody knows how to upload a video on YouTube. If you haven't had a chance to do it before, you have just got one. Prior to uploading your YouTube video make your personal channel and brand it. Upload your company's logo if any or get a clear headshot photo.

Once your video is online and ready to go in ether, you should engage your other social profiles too, Facebook, G+ and Twitter, creating network of different social channels to pour the traffic into your YouTube channel. This will boost the views and expand your outreach. Asking your friends and buzzing up fellow bloggers to share and subscribe to your YouTube video can bring number of benefits too.

Webcast & Webinar

These two are significantly different channels to distribute your video marketing message than above mentioned approach. Unlike uploading your Youtube video, where anybody can see the video whenever they would like to, webcasting and webinar are live events where you interact with your audience in real time.

Webcast is normally one-time online broadcast of previously recorded presentation of given event while webinars are increasingly being recorded and available for repetitive view. While webcasts can be but are not necessarily live, webinars are always live events. If you are very knowledgeable in particular niche, you can even hold an educational type of webinar.

Video marketing sports truly great potential, you just have to show some creativity in outreach process and it might turn out as the most efficient advertisement channel you have ever used.

This blog is listed under Digital Media & Games , Telecommunications , Mobility and E-Commerce Community

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