Partner value-added: If you are looking forward to incorporate smart technology into your products for better customer service or predictive maintenance and want a Microsoft partner to help you innovate quickly with value-added services.
Self-service web: If you want extra computing power of virtual systems or Azure on demand services without the need to negotiate a new contract and also convenient access to first- and third-party apps.
Microsoft assisted: If you want a standardized Microsoft technology with an enterprise-wide agreement.
Microsoft is concentrating their investments on the above mentioned ways to meet the customers’ needs in a better way. They are also guiding customers to Cloud Solution Provider (CSP) program in order to help them realize the full value of Azure services through solution-focused Cloud Computing Service Providers. As of February 1, 2017, new Azure customers through the Microsoft Products and Services Agreement (MSPA) will no longer be able to avail pay-as-you- go Azure. It has been a very welcome move for Microsoft’s channel partners as businesses seeking PAYG Azure would need to go through them. They will be able to win small customers who were otherwise floating away.
With more and more businesses looking forward to radically improve their performance by streamlining their business operations, Microsoft is glad to be an important partner in enabling them achieve their objectives. They are facilitating greater consumption of services from the cloud by their licensing options which otherwise were lacking due to varying skill sets of customers.