Best Magento Features that Make it a Great Choice for E-commerce Websites

The popularity of online business has made e-commerce websites a necessity for every business, big or small. In fact, online selling has enabled businesses to increase their sales and profits manifold. Following the e-commerce boom, sellers have started investing in the development of online stores as well as Magento mobile app development to reap the benefits of the trend. When it comes to e-commerce website development, there are a number of platforms that come as options. These include Shopify, ZenCart, Woocommerce, Prestashop, OpenCart and X-Cart, to name just a few. Despite the array of choices available, Magento emerges as the best platform for developing e-commerce websites. Here are the features that make it the preferable option for e-commerce websites:

Online shoppers have a variety of options for accessing the e-stores. As a result, responsive designing is an essential as you would want a website that is optimized for running on any device, whether it is a desktop, tablet or mobile. Opting for Magento app development opens you to numerous, attractive responsive themes that can be used to create responsive stores in a cost-effective manner.

SEO compatibility is another exceptional feature of Magento that gives it an edge over the other platforms.You can integrate SEO parameters such as product meta-descriptions, content pages, social media buttons and blog in the Magento-based online store. It ensures a good online visibility for your store so that you can reach out to the maximum number of buyers.

Features such as multiple images and zoom-in make Magento ideal for

e-commerce websites as they can offer an excellent product browsing experience. You can also include information related to the stock availability and well as provide grouped products for viewing. These features have a positive impact on the conversion rates and translate into higher profits.

Another reason why Magento excels as an e-commerce platform is that it has extensions and modules that can be used to transform a simple online store into a multi-vendor marketplace. In other words, you can sell various products from your online store, without having to invest in developing additional stores for the products.

Security

With cyber security threats being rampant, it is important to create such online stores where shoppers are confident about their security. Magento promises exceptional security features with PA-DSS certification enables payment bridge, strongly encrypted electronic data and strong hashing.

Magento enables easy integration of the online store with various business apps such as Zoho CRM, Salesforce and QuickBooks Online. With seamless app integration, the e-commerce business can be carried out in a streamlined manner.

Along with these outstanding features, the fact that Magento is open sourced makes it all the more popular. While you can use the free version of Magento, availing high-quality services from a reputed Magento development company can help you get your dream e-commerce website.