Before starting any business, it has become quite important to build an app in order to make your business succeed. However, we often wonder which platform is the best for building an app. It is indeed a great idea if you can build an app for every existing device like iPhone, iPad, Desktop, Android, Laptop, etc. But in most of the cases, many business owners cannot afford to build the app for multiple platforms and they have to choose one suitable platform first as per the business requirements.
Factors to Consider While Choosing the Platform for an App
The most common platforms for building an app are Android and Apple iOS that has over 90% of the total smartphone market share. So, if you want to start with one platform, you have to choose one among them. As we are aware that Android dominates market share at over 80% while Apple iOS contributes about 15%, but if we talk about profit share, Apple dominates by generating about 85% more revenue for
iOS App Developers than Android. In terms of user satisfaction, it has been found that most of the Apple users are highly satisfied with their devices & iOS platform making them more loyal as compare to Android users.
Here are some of the factors to help you choose between the Android and iOS platform for developing your app:
With the largest global platform share, Android is on the top particularly in lower income locations and developing countries. On the other hand, iOS users have higher income, better education levels and are more likely to spend more on the app. It means Android has a larger advantage as compared to Apple in emerging markets like Asia, Africa, etc.
In terms of the adoption rate of its latest OS version, Android lags behind iOS. More than 80% iOS users are using an old version of iOS 8 that came out in 2014 while not even 10% Android users are on Lollipop OS version that came out in the same year. While using iOS, you can focus on supporting newer versions of OS to make you app reach a higher audience.
If we talk in terms of the revenue models behind Android & iOS that are represented by Google and Apple respectively, iOS platform will be the best option. You can make money by charging directly for the app or through in-app purchases. Apple generates more than 45% revenue per user than Google does for the Android user.
The cost involved in developing the Android and iOS App will be somewhat similar. However,
Android App Developers may need to spend more due to a broad range of Android devices that needs to be designed as compared to Apple.
In the tablet market, there is an absolute dominance of iOS, commonly being used by business professionals. Though Android smartphones are used in a high scale, Android tablets are not preferred by many and are seen to be used by only less technical persons. One may have Android smartphone but opt to use iPad as their tablet.
As we can see both the platforms has their own advantages and disadvantages, Android helps in attracting a broader audience and the users of Apple are more loyal and engaged. Apple users are more likely to stay with Apple for a long time rather than switching to other Operating System. Go through the above factors before choosing the platform for your app and take help of the skilled App developers team to get the best app designed.
Christine
