9 Top Tips for Maximizing Your E-Commerce Social Media Marketing
With over 1.7 billion people on Facebooks, and hundreds of millions on Twitter, Instagram and Snapchat, no e-commerce retailer can afford to ignore social media. If you are hesitating, understand that your competitors are already there and are connecting with the same people who could be your customers. The great thing about social media marketing is that it is free, and SME’s can target and nurture the same potential customers that a huge corporation does. But it has to be done right. Here are nine tips that can maximize your social media marketing.
One of the mistakes that small and mid-sized business owners make is trying to be on lots of social channels. They just don’t have the staff to do this well. So, pick just a couple to begin with. Facebook is a given, considering the sheer numbers, but beyond that you will have to choose.
Make that choice based upon where your target market hangs out online. There is plenty of research to provide this information, based upon age, gender, and geographic demographics of your target customers. Of course, this pre-supposes that you have created a customer profile, so that you can use that profile as you study the research.If all of this is a bit daunting, and if you are not in a position to employ full-time content creators, then you should outsource this task to professional copywriters who have the skills and talent to produce for you. Pick Writers is an example of a writing agency that produces creative content for lots of small business owners. Check out your options.
Fortunately, there are now plenty of social monitoring tools that will help, and many are free. You will be informed any time your brand is mentioned on social media or on the web as a whole. You can then check out what is being said and respond accordingly. If someone has a complaint or an issue, you can resolve it and do so publicly. This demonstrates to others that you care about your customers, and that establishes a lot of good will.
It was very informative, specially for those who are new to Social Media Marketing!