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Business Advantages of Using Opencart Platform for Your eCommerce Venture

Published on 10 February 17
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Business Advantages of Using Opencart Platform for Your eCommerce Venture - Image 1

When it comes to setting up an eCommerce site, the one thing that you would need is an effective data source management site in place. The point being here is that you are trying to establish your business online and you require a good platform to be set in place, one that can process orders, keep track of all data including customer information and one that can allow you to streamline the checkout process thereby facilitating your customers in real time.

The issue with other many eCommerce development platforms is that they were too clunky to be used as it is, and were often unable to process orders if the payment was made in other currencies. This makes for a less effective business model since you would be marketing your product and services to the world at large.

But with Opencart, you can get a reliable and professional platform and join the growing market where revenue from sales are expected to cross $ 27 trillion in 2020, according to eMarketer. An top Opencart developer can create the best online store for you and give you the following benefits.

Advantages of Opencart Platform

Easy to Set Up

Opencart is a PHP ad MySQL data source management program and one that’s fairly easy to set up in a few simple steps. When it comes to setting up your website, the one thing that can make a difference between success and failure is by having an intuitive design, framework and a seamless checkout feature.

The Opencart platform comes with all of these features and makes it all the more easy for you to operate your business online. The great thing about open cart is that you do not need to be a techie to be able to set it up, anyone can do it. It is that easy!

Flawless Integration

Opencart integrates very well with all websites, so you should be able to get Opencart set up easily and integrate it well with your site. Opencart comes packed with ready to use templates, so it should make the process of creating your eCommerce website easy and you should be able to get it all done in a few easy steps. You can even customize the templates provided so that it integrates better with the rest of your website.

Functionality

Opencart has a better functionality when compared to other similar platforms. Apart from being compatible with Microsoft’s IIS, Apache, PHP and also MySQL, it works seamlessly to integrate the selected CSS theme so that your website functions effectively. Overall, Opencart offers you greater control over every feature from the layout to the design, to site integration.

Ease of Business

Since you are trying to get your eCommerce site setup, the one thing that you would have to pay attention to is ease of business and whether your customers would find it easy to use your site features including the checkout function. According to Blog Kissmetrics, 23% customers leave their shopping cart because of inconveniences encountered.

When you compare Opencart with other similar programs, you’ll find that Opencart is indeed one of the best eCommerce programs out there. Apart from being easy to mount, it allows for better integration with the features of your site and should enable customers to locate relevant info quickly and make their purchases seamlessly without any hassle.

Multi-display Options

While there are other eCommerce platforms, none can match Opencart when it comes to integration or for that matter, when it comes to displaying relevant product information. Apart from displaying product information such as height, weight, Opencart also displays similar products listed on the website thereby allowing for customers to make a decision and product comparison at the same time.

You can customize this feature to display information that you deem relevant while ensuring that your customers are able to get the right amount of data.

Backup

Open source offers you for a way to backup all of your valuable data with little or no hassle. It is important that you backup your data regularly via cloud storage so that you are able to retain all the customer information on your server as well as other storage options you utilize.

Opencart makes it easy for you to backup everything with just a click so that all you never lose access to your data. It also comes with a restore functionality that you can use to restore your website to an earlier point in time, with all the data being reinstalled correctly.

Reports

With Opencart, you can now keep track of all purchases, all sales, customer behaviors and with a few add-ons, even analyze customer behavior on your site. You can then use this information to modify your strategy and move on to targeting them better so that you are able to achieve better sales numbers.

While there are a few other eCommerce platforms that do provide for some form of reports, none are as detailed or exhaustive as Opencart. You can also use the insights to retarget customers, as 72% of millennials seem to favor the concept (Blog Kissmetrics).

Check Out Process

When it comes to building your eCommerce store online, the checkout functionality is the most important one since a lousy checkout feature will only result in more of your customers being ticked off and walking away.

So you need a checkout feature, one that will support multiple currencies thereby making it possible for you to trade with customers from other countries. Since Opencart supports other currencies, customers from other locations should not have any issue when it comes to purchasing a product on your website.

Opencart becomes the ultimate choice when you want a professional and top notch eCommerce website that makes the shopping experience enjoyable to your customers. So hire Opencart developer and create your online store right away!

This blog is listed under E-Commerce Community

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