Marketing is important for any product. For developers or company to make the app popular, apps marketing strategy is becoming more important. The companies are doing pre and post launch work, using different marketing channels has also become important for the success of the app in a competitive market.
There are many ways to promote the applications using paid or free channels (such as social media) and the effect of both is different. Application promotion networks charge on basis of a cost per install (CPI) or cost per download (CPD).
The company providing Android app development services can also opt for cross promoting, it allows to partner with other developers on the network and promote the apps. Cross promotion is the best approach for the mobile app developers with a limited budget, as the app developers advertise each other’s apps with the placement of advertising within those apps.
Android ranks first as far as operating systems are concerned and used by maximum people around the world. Below are the few strategies to promote the app in Android platform.
To modulate the app in the market, first thing is to plan a strategy. To optimize an app, it is important to submit a user-friendly app. The app should also have a good user interface. The app name is the most important factor, hence the company should include keywords and use a catchy name to grab user’s attention.
It is also important to optimize the app page. In order to do this, the company should use the main keyword in the app description, including best screenshots and design to convince potential users, demo/promo video can also be included on the app page, app description should be written carefully for the web search. There are various tools available in the market used by the companies to measure the success of the app in the app store.
Making App Suitable For Multiple Markets
Although Google’s Play is the most used and popular play store, but there are multiple stores, for example, Amazon app store, appbrain, etc. These play stores are quite different but amongst them, the most popular one is the Google’s Play. In order to make the app work with other play stores, it is not important to start everything from scratch but the company needs to work around the marketing graphic size to make the app work on the typical store.
Creating a freemium app is to create a business model, where the basic services within the app are provided free of cost while in the case of adding or using the advanced feature, the user has to pay a certain amount. Usually, freemium apps get the maximum downloads as compared to the paid apps.
This strategy, in the initial phase, enhances the user base and then the user is inclined to buy either full version or purchase certain add-ons. The company can also launch and promote an app by providing add-ons with some advanced features in the premium version free of cost.
Using Content For App Marketing
Content can be the best option to market your app. The company should present engaging and meaningful content to attract the customers. Releasing an app without any content will not attract users to use or even download the app.
If the company is providing Android app development services, building up the app and then get it promoted can be beneficial only the app is on the front page of the site. The company can also get the reviews and feedback with the help of blogs. On the basis of these reviews and feedbacks, the company can make the changes in the app, in order to enhance user experience and get it more flourished. Getting or writing a good and right content is essential to increase customer base and attract more people to download the app.
Social Media For App Promotion
The best way a company can attract people to install an app is through social media sites like Facebook. The company can post the ads and provide the option to ‘install now’, that takes the user directly to the Google Play Store to download an app. The big advantage of using social media is that it has millions of users. Moreover, the users can be easily targeted on the basis of their age, gender, mobile Operating System (OS), etc. Other social media like YouTube can be used to post the videos and it can be tracked if the app is successful or even attracting the users. To know the impact, users can be invited, by dropping the e-mail and getting valuable reviews and also by sharing the video link, and get more better reviews.
Once the app is developed and launched by the company providing Android app development services, and the promotion activities have been started, analytics can be used to find the methods that are working best and work on the strategies.
Ritesh
