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A Quick Look on How Live Messaging App Help Communicate Your Customers in Real Time

Published on 28 February 17
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As you already know that how much communication is becoming the essential part of any project to be done. Lack of communication can ruin big projects in any big brand. Since ancient times communication has evolved as the most important and one of the unique initiative of the human. Therefore today for development and growth of any single business and company every unit needs to be flow with proper and efficient communication than only any company can achieve its goal. Now while talking about communication you know that today there are many options to communicate with social media platform, text messages, e-mails, direct calls, video calls that help interaction with friends for every individual and also help in business too.

As big companies like salesforce have launched Live Message i.e SMS for Salesforce app that helping in the best possible way to manage and build their customer relationship. It actually provides best way of supporting company for sales promotion. It tends to bear SMS/MMS and Facebook messenger for initiators and also for coming years they may explore for other messages app too. In a day a via company service cloud customers can set up an SMS messaging interaction. The technology on which it’s working came from ‘the Haywire Acquisition’ with great functionality.

In service cloud all of the message traffic you can see that appeared in the tabbed view. In this functionality of messaging and communicating or talking to human bots is being used. For simple interaction, bots can be used for the combination of two and then for a more complex question its transfers to humans.

Here Unionsoft salesforce hong kong developers has highlighted importance of salesforce for SMS in marketing and sales:

1. It is being discovered that in marketing and sales SMS strategy is booming and taking business to a next level. The methodology they are using is broadly implementing today. On the group of audience, it is being seen a fast and visible result.

2. Today for contacting clients and business partners SMS becoming more successful as well as messages are also accountable to open just in five minutes after being received. Therefore for any appointments updates, coupon promotion and restricted time challenge this SMS/messaging strategy are totally incredible.

3. Today mobile based marketing are on the front line as compared to social media marketing or e-mails to complete different passage. Along with that for service alerts and special promotional messages you can go for implementing icons welcoming membership.

4. While for your site security policy and functionality you need to have FAQ (frequently asked questions) page for your customers or visitors.Through this SMS strategy, you can effectively arrange the incentive to push anybody to allow your service and security.

Now coming to Salesforce offers, it’s providing service cloud bots and automated interaction in messenger client by plugin to third party bot. That is the way through which company can provide direction i.e via message interface communication between company and customer can be done.

For say you must have gone through such messages like your order has been placed or your item has been shipped from related companies but with no reply policy and that is a bit frustrating for customers. Where service cloud gives the option of two-way communication that you can instantly reply to that particular service message of the company.

In service cloud interface representatives can manage up to seven message channels. Those customer service spokesperson who already using web chat technology should get faster with the new messaging way without any further training.

According to Meredith Flynn-Ripley, the VP of product messaging at service cloud, customers want to communicate on their own terms as well as texting. It is proved to be a commercial way to respond to the companies all with customer service issues.

As per the final words, SMS apps or live messaging proved to be the most exploratory idea for the company's development and growth. Like its directly target the necessity of the customers needs from the companies.



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This blog is listed under Development & Implementations and Enterprise Applications Community

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