How to Build a Trustworthy Ecommerce Store?
Published on 24 March 17
Paul0
Estimated Read Time: 03 minutes
As ecommerce mogul Jack Ma, founder of Alibaba – China’s biggest online commerce company, affirmed, For ecommerce, the most important thing is trust, you too can lay the foundation of your ecommerce success on trust. The news of data breaches frequently making headlines make consumers even more skeptical about online shopping. Here are some proven mantras to help you build a trustworthy ecommerce store.
Enable your customers to reach you easily
Your customers would appreciate and trust you if you are easily reachable for assistance via phone, email or social media channels. Ask your ecommerce development specialist to prominently display your contact numbers or customer care numbers on the Contact us page.
Always be transparent about your policies
According to a study conducted by Statista, almost 25 percent customers confirmed that they abandon cart if they find out unexpected shipping costs at the time of checkout. The possibility of those customers returning to your store is almost zero. Therefore, it is advisable to practice full disclosure to win the trust of your customers.
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Get HTTPS encryption for your e-store
You can add an extra layer of security to your e-store by configuring SSL certificate so that your customers feel secure to enter their credentials on your web shop’s login and checkout pages.
Display trust badges on your website
When trust badges are displayed on your website your customers feel free to browse through your e-store. They accept your ecommerce website as secure and feel free to make transactions. Thus, these trust seals help to boost your sales.
Make an active presence in social media
Connecting with your audience via social media channels enhances customer engagement and decreases churn rate by 15 percent, according to Gartner.
Takeaways
Your customers trust on you can be a key differentiator for your ecommerce business. Hence, try to win the trust of your customers by being transparent with your shipping and return policies, enabling your customers reach you easily via phone or email, get SSL certification for your web shop, display trust seals on web pages and least but not the last engage your customers via social media channels. All the best for a profitable ecommerce store!
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