Good old fashion marketing is something sweet that takes us back to our grandparents who only had the quality of their products to speak for their business, but in today’s society it simply isn’t enough when you’re trying to make a living and to grow your business. With the technological advancements that keep taking us by surprise, entrepreneurs need to keep on their toes and keep their marketing strategy up-to-date, fresh and especially focused on their target audience. The advantage is that any type of target audience nowadays is internet-oriented and this makes it easier for entrepreneurs to address their needs using the social media platforms that are so popular.