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The Seven Deadly Sins of SEO

Published on 23 September 13
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Unsure of whether your SEO strategy is working well for your business? Take a look at our seven deadly sins of SEO so you have a better idea of what to avoid.


1) Lust


SEO lust refers to a craving for what looks good, rather than what is actually right for your website. For example, you may have a sneak peek at a competitorâs website and see that they have the most beautifully written product descriptions you have ever seen. Although it may be tempting to nab these descriptions for your own products, because they look good, duplicating content can actually harm your SEO. Instead of stealing content, hire an SEO copywriter to come up with your companyâs own set of unique product descriptions.
The Seven Deadly Sins of SEO - Image 1

1) Gluttony

Whilst it can be tempting to use as many keywords as possible in your website content, over optimising your text can actually do more harm than good. Not only will users think your website is âspammyâ but search engines will too. It is important to remember that you are writing for an audience. Only optimise keywords when they are truly relevant.


2) Greed


Unfortunately many website owners get greedy and turn to the dark side for help. Black hat SEO masters will only ever provide you with false promises and short term advantages which actually may harm your rankings in the long run. Getting greedy and participating in black hat SEO will put your website at risk from being penalised or even black listed by search engines. Trust us, itâs not worth it!


3) Sloth


Laziness wonât get you anywhere. You need to work hard if you are going to achieve the SEO results you desire. Be proactive when it comes to keeping up to date with search engine changes, so that you can plan your SEO strategies accordingly. Regularly creating fresh, unique and engaging content for your website will also help you to achieve better rankings. If you need help engage with a specialist agency such as Voodoo SEO in Manchester.


4) Wrath


It can take a little while to see the benefits of SEO services, so be patient. Although your initial frustration and anger with the delay in results may lead you to wanting to give up your SEO services, it is essential that you give them a fair chance. You shouldnât expect to see results over night. It takes hard work, clever strategies and dedication in order to achieve good rankings for your keywords. Many factors can influence the time it takes including (but not limited to) what page you are currently on, your competitorsâ strategies, how popular your keywords are, how many backlinks you have and the SEO methods you have used in the past.


5) Envy


We all get a little envious sometimes - especially when we see that our competitors are ranking really well for our shared keywords. Instead of sitting there in a rage of jealousy, think about how you can improve your SEO strategies. Consider what your competitors might be doing that you are not and use your envy as motivation to do something about your current situation.










Unsure of whether your SEO strategy is working well for your business? Take a look at our seven deadly sins of SEO so you have a better idea of what to avoid.

1) Lust






SEO lust refers to a craving for what looks good, rather than what is actually right for your website. For example, you may have a sneak peek at a competitorâs website and see that they have the most beautifully written product descriptions you have ever seen. Although it may be tempting to nab these descriptions for your own products, because they look good, duplicating content can actually harm your SEO. Instead of stealing content, hire an SEO copywriter to come up with your companyâs own set of unique product descriptions.

The Seven Deadly Sins of SEO - Image 1

1) Gluttony

Whilst it can be tempting to use as many keywords as possible in your website content, over optimising your text can actually do more harm than good. Not only will users think your website is âspammyâ but search engines will too. It is important to remember that you are writing for an audience. Only optimise keywords when they are truly relevant.




2) Greed

Unfortunately many website owners get greedy and turn to the dark side for help. Black hat SEO masters will only ever provide you with false promises and short term advantages which actually may harm your rankings in the long run. Getting greedy and participating in black hat SEO will put your website at risk from being penalised or even black listed by search engines. Trust us, itâs not worth it!




3) Sloth

Laziness wonât get you anywhere. You need to work hard if you are going to achieve the SEO results you desire. Be proactive when it comes to keeping up to date with search engine changes, so that you can plan your SEO strategies accordingly. Regularly creating fresh, unique and engaging content for your website will also help you to achieve better rankings. If you need help engage with a specialist agency such as Voodoo SEO in Manchester.




4) Wrath

It can take a little while to see the benefits of SEO services, so be patient. Although your initial frustration and anger with the delay in results may lead you to wanting to give up your SEO services, it is essential that you give them a fair chance. You shouldnât expect to see results over night. It takes hard work, clever strategies and dedication in order to achieve good rankings for your keywords. Many factors can influence the time it takes including (but not limited to) what page you are currently on, your competitorsâ strategies, how popular your keywords are, how many backlinks you have and the SEO methods you have used in the past.




5) Envy

We all get a little envious sometimes - especially when we see that our competitors are ranking really well for our shared keywords. Instead of sitting there in a rage of jealousy, think about how you can improve your SEO strategies. Consider what your competitors might be doing that you are not and use your envy as motivation to do something about your current situation.

This blog is listed under Development & Implementations and E-Commerce Community

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