Top Web Design Mistakes to Avoid in 2017

Aesthetics - Aesthetics of a site matter the most. A cluttered site, that offers too much information or features too many colour combinations can be a putoff for most users. The world is moving at a breakneck speed and your customer lacks both time and patience to sift through multiple information to ascertain if you offer products or services as required.

Navigation - A good web design company in India will ask you to focus on the navigation of your site. It is important for you to ensure that a person reaches his destination with minimal fuss and interruption. Your user is more likely to convert into a lead if there are 2-3 links to reach the product page of choice.

Call-to-Action - A good call-to-action demands attention and engages your user, so you need to avoid clumsy CTAs. It does not matter whether you are an e-commerce site or a service-oriented site. Your call to action should be prominent and tell the user exactly what they can do. For example, a hotel website should have a CTA saying ‘Book a dinner now’ while a site selling bags can say, ‘Grab the best price now’!

Tracking - As said earlier in the article, your bounce rate and funnel will help you track the point at which your potential customer is losing interest. For example, if you are selling healthcare products, then the agency providing digital marketing services to your website should clearly track the journey of visitor from point of entry to point of purchase. If found to be leaving at the purchase page, you need to ask - Is the price competitive? Is the payment process complicated? Addressing these questions with effective solutions can easily turn traffic into leads.

Speed - While developing your website, the company and agency you have hired should focus on the speed load times. Keep in mind, the user is impatient and has several other options to choose from. Ensure there is no buffering and avoid using heavy image files.

Devices - A good web design company in India will not only follow the above parameters but will also ensure that all the above meet the requirements of different devices from desktops to mobiles to tablets. A mobile website has limited space and thus a long, tedious content will see a user moving to the competition. Additionally, your user while filing a form should not feel burdened by a lengthy process and too many uploads.

All the above aspects should be adhered to at the time of developing and designing your website. The best website designing company will take the initiative to discuss these in detail with you to avoid any mistakes and ensure that users convert into customers.