Description – This article describes the key components that any good CMS should feature.
We’re living in a content-driven world – there’s no doubt about it. If you want to stay connected to your customers, you must deliver fresh information on a regular basis. And your website and blog play the most important role in your content delivery effort. In fact, your website or a blog is the key marketing tool of your business. But managing a business website is entirely different than running a hobby blog. As a business owner, you must understand that the customers expect consistency and reliability and that’s where a content management system (CMS) comes into play.Especially when you know how people consume content today you will realise how important content management system is.
Here are the top 5 components that a great CMS features.
1. Simple administration
The admin dashboard is the heart of a CMS and so it must make all jobs related to content production easy. The jobs may include:
· > Managing multiple websites, if needed
· > Managing roles for contributors, editors and others
· > Adding notifications to the files
· > Including different functionalities though plugins and modules
· > Keeping record of scheduled content as well as related assets
It’s quite easy to manage content workflow within a single system like a CMS as it provides everybody with proper access for their individual responsibility. It ensures streamlining of content production and also minimizes complication.
2. Efficient publishing tools
The content you publish on your site or blog is best means to interact with your customers, readers, and audience. On the other hand, the publishing tools are the heart of any content management system. A great CMS can easily adapt to the kind of content you wish to publish – be it short news items or long articles – and then integrate this into an effective and suitable publication workflow. A good CMS is capable of handling SEO, adding images and multimedia, tagging content and many more from within a single publishing platform; A good CMS is also easily understandable even to the most novice users.
3. Social media integration
Social networking sites are highly popular, nowadays. And so all sophisticated, updated and modern CMS should have accounts on such sites. It makes it easy to add social media sharing tabs for the important sites to any webpage or any piece of content so people can share your content, if they like, with others. A dependable CMS can automatically append your Twitter username or LinkedIn username to any shared content and it would also use Open Graph Tags to optimize the appearance of the shared content on any social site.
4. Default SEO tools
Google always tweaks its search algorithms. But that doesn’t mean that technical SEO will go away. A superior CMS typically features built-in SEO tools that help you automatically create URLs that would work for both search engines and the audience. A CMS can help you with adding tags and keywords, formatting headings appropriately, having alt tags for the images and complying with the accessibility guidelines and avoiding copied content. It would also help you get better ranking on search engines by supporting both structured data and microdata.
5. Analytics
Keeping track of what’s happening to your content in regards with the views, number of shares and navigation of your website is an inevitable component of carrying out present content strategy. A good CMS integrates with common analytics tools like Google Analytics to ensure that you can keep track of information right from the admin dashboard. As an administrator, you should know where your key audience is based, which type of technology they’re using, how they interact with the content and which content they like the most to further refinement of the content strategy. Good CMS platforms must be capable of doing all these.
Any CMS that features all the above-mentioned components, you’re on the proper track toward an outstanding content management experience. And if the CMS allows you to cater the mobile visitors, you’re sure to be the winner.
Angelina
