Social Media Marketing Strategy

Social Media at Flicker

With the development of social media marketing, we have no need to talk about the importance of social media, but attention should be focused on the changes in social media. The change is mainly reflected in three aspects, a whole social platform in-depth development. More and more traditional electricity suppliers for their own branded "socialization" label, such as the acquisition of Alibaba shares Sinai microblogging, Sina Weibo, and Taobao version come out, and more and more traditional media is "socialization" wave of learning to adapt. Second, the rapid development of mobile social media. More and more users use the micro-channel, contacts, letters and other social applications easily while singing application growth has social attributes such as guessing the pictures and it is also very fast.Third, the birth of a new big data opportunities social media. Many social media are user data is analyzed to push information to the user based on the user's preferences, such as Facebook's FBX it was a great success; large-scale social data gave birth to traditional enterprise service transformation, many companies through socialization large enterprise data were analyzed to evaluate the reputation and improving the product features according to the user evaluation of the product and improve products and services, such as ZARA to improve its sales about 10% by this method.

The user is changing constantly occur

In addition to social media, social media users change is more worthy of attention. In the past few years, more and more users catalyst habits tend to move social media, there are already 464 million Internet users in the Internet phone as the main form, proportion and used mobile instant messaging applications up 84.2%; social media applications driven by evolutionary function, users accustomed to sharing content, but also from the original single text message, grown into a diversified wealth of information, including pictures, video, geography and so on; communication between users and vendors are also changed, because the use instant messaging terminal, communication between users and vendors increasingly short distance, many brands continue to deploy their own mobile platform that enables communication between the user and vendor contacts is increasing. At the same time, affect the user of the brand is also enhanced, increasingly focusing on user comments information, many companies promptly adjusted according to user reputation information to make their products and services to adapt and grasp the changing needs of users.

Social Media Marketing Strategy

With the changing social media and users, social marketing companies encounter various puzzles. How Social Media Marketing in depth? How to move social media involvement? How to manage large-scale social data? A problem major companies to think and solve urgently.

First, the interactive integration strategy as a means of in-depth social media core. A large number of users while maintaining a number of different social media habits, interaction and integration of different social media can gather user involvement, but the main idea of user-driven marketing means marketing should revolve around the user's interactive sharing habits, this triggers point. At the same time, driven by the integration of interactive marketing is focused, get marketing results. Interaction and integration, at the same time, need to start from the policy, resources, and data in three dimensions, keeping interact integration goals.

Second, the intervention mobile social media elements and face are caught together. Mobile social media users are real accurate user, these user marketing, on the one hand, can increase the contact surface to communicate with the user by building a variety of mobile terminal platform (including the wap site, app applications, microblogging and micro-channel platform); on the other hand, we can strengthen the depth of services for each mobile user through the mobile terminal, so that each mobile user can become our word of mouth point.

Third, manage big data social media can be deployed from the accuracy, breadth, and depth of three dimensions. Users of social media behavior will generate a lot of data. For data, constantly refining, mining and analysis, the data will form the value of social media users continue to improve the growth of the upgrade. First of all, we can improve the user to extract data files from big data, in order to strengthen the depth of user data. Second, we can tap the large-scale social data, build temporary user database, the user will have to interact and share it with our management to achieve sustainable accumulation of user data, user data in order to strengthen the breadth. Finally, the analysis of large-scale social data, based on how closely the relationship between users and vendors to do the occurrence of categories of users, increase user data accuracy, easy to achieve precision marketing.