Value Of Evergreen Content

If you’ve been in SEO for more than two days, chances are that you have already heard the phrase ‘Content is King’. Well if that is true (and it is) then evergreen content is the king of kings, and one of the best investments into your SEO efforts that you can hope to make. We’ll explain why.

First of all, though, it might be nice to explain what evergreen content is. Basically it is a piece of content that is not likely to get outdated anytime soon. Anything that you can expect to stay relevant and true for same time to come can be considered evergreen content, but not everything will be of use to you. In order to have actually useful content of this type, it has to provide a value to readers, has to be engaging and stay relevant to a large number of people. This is to say that it has to be of high quality and quite extensive, which is to say it has to paint a clear and comprehensive picture of the subject matter.

Once you do have this kind of content, the possibilities for passive link building and promotion of your website are endless. One of the greatest advantages of evergreen content is that it is constantly being discovered by new people, who can then recommend it to other interested parties. This is mostly done through sharing on social networks, but you can also get some nice links out of it, if the content in question is a valuable enough resource for others to use it as a reference.

This is why such content has to be optimized for sharing, which is to say have all the appropriate buttons available and be formatted in way that attracts new readers. Naturally, it should also contain all the relevant keywords, and has to have a title that is both crawler and user friendly if you want to get the most of it.

In time, evergreen content can drive a lot of traffic and links your way, but in order to make sure that a piece of content actually gets such a prestigious title, there are a number of things that you have to do. First of all, like we mentioned, it has to be well written and offer a detailed and interesting overview of a subject that is interesting to a number of people. Even though it should be optimized for search engines, your primary concern is to make it appealing and useful to readers.

Once these conditions are met, you have to do a bit of work on promoting the content yourself. This includes sharing it on social networks and getting links to it from different related sites. Naturally, don’t forget to strengthen it by your internal linking structure by linking to it from your other pages.

Even though it may be difficult to create and promote in its infancy, a piece of evergreen content will make up for the time and effort invested many times over, and having several such pieces of content on your website may mean that you’ll never have to worry about link building again, they’ll do the work for you.

By http://www.onlinemarketinggurus.com.au/