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How to Use Videos to Be More Persuasive

Published on 16 October 13
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It takes some savvy to use videos as a persuasive form of web content. But so many business owners overlook this benefit of video marketing. Your business videos must first engage your customers before you attempt to persuade them to purchase your products. Think of it in terms of written content: Your headline grabs the reader's attention, and every line thereafter is supposed to draw them in until they make it to the end.


Use the right ingredients when you're creating your video's content, and you'll keep your viewers watching until the very end.



Appeal To Your Audience


Target everyone and you'll catch no-one. Figure out your target market and list the characteristics that are common to that audience. Your initial research will go a long way as it will help you to build hundreds of videos for your business.


Once you've created a descriptive list of your target market, you next step is to figure out the length of your video. From an engagement perspective, shorter videos are the way to go. Although copy writing techniques such as attention, empathy, solution, and action are best used in longer videos, they are also useful in short-form.

How to Use Videos to Be More Persuasive - Image 1


Unlike audio, video needs a greater attention investment from the viewer, so you need to pay close attention to your copy. You have to make every word and action on the screen count, keep your copy tight, and do whatever it takes to keep your viewers' interest while getting your message across. Inspect the viral videos downloaded at http://youtubedownload.altervista.org, and you'll find all the ingredients necessary for creating engaging videos. Make sure you remember to respect IP.


Keep Your Goal In Mind


To stay on point and improve your video's effectiveness, keep your goal in mind at all times. What action do you want viewers to take after they watch the video. Every word or action must support that goal -and if it doesn't, edit it out. This might be easier said than done because you'll want to provide viewers with all the relevant information. It means you'll have to find a balance for providing vital information and keeping the video short.


Use a script if you need to. Edit it beforehand, so you'll have a perfect delivery. Think of your call to action like a punch line: Every word you say before you deliver your call to action will determine your viewers' response.


Show What You're All About


So you've prepared your script and worked out how you'll keep your message tight. Now you'll just have to use visual elements to lighten your reliance on words and bring overall relief to the video.

As you search your hard drive for fancy images, keep in mind that pictures must be used to simplify complex concepts and help your viewers remember what you said.


Instead of randomly selecting pictures, you must pinpoint the key concept of every sentence in your script, and pair it with a relevant visual element.


Use pictures that will boost your credibility or to provide social proof. Choose your words and images wisely, and you'll increase the engagement meter and persuasiveness of your video.

Brian Richardson is a public speaker. He frequently writes his favorite tips for business blogs.













It takes some savvy to use videos as a persuasive form of web content. But so many business owners overlook this benefit of video marketing. Your business videos must first engage your customers before you attempt to persuade them to purchase your products. Think of it in terms of written content: Your headline grabs the reader's attention, and every line thereafter is supposed to draw them in until they make it to the end.

Use the right ingredients when you're creating your video's content, and you'll keep your viewers watching until the very end.

Appeal To Your Audience

Target everyone and you'll catch no-one. Figure out your target market and list the characteristics that are common to that audience. Your initial research will go a long way as it will help you to build hundreds of videos for your business.

Once you've created a descriptive list of your target market, you next step is to figure out the length of your video. From an engagement perspective, shorter videos are the way to go. Although copy writing techniques such as attention, empathy, solution, and action are best used in longer videos, they are also useful in short-form.

How to Use Videos to Be More Persuasive - Image 1

Unlike audio, video needs a greater attention investment from the viewer, so you need to pay close attention to your copy. You have to make every word and action on the screen count, keep your copy tight, and do whatever it takes to keep your viewers' interest while getting your message across. Inspect the viral videos downloaded at http://youtubedownload.altervista.org, and you'll find all the ingredients necessary for creating engaging videos. Make sure you remember to respect IP.

Keep Your Goal In Mind

To stay on point and improve your video's effectiveness, keep your goal in mind at all times. What action do you want viewers to take after they watch the video. Every word or action must support that goal -and if it doesn't, edit it out. This might be easier said than done because you'll want to provide viewers with all the relevant information. It means you'll have to find a balance for providing vital information and keeping the video short.

Use a script if you need to. Edit it beforehand, so you'll have a perfect delivery. Think of your call to action like a punch line: Every word you say before you deliver your call to action will determine your viewers' response.

Show What You're All About

So you've prepared your script and worked out how you'll keep your message tight. Now you'll just have to use visual elements to lighten your reliance on words and bring overall relief to the video.

As you search your hard drive for fancy images, keep in mind that pictures must be used to simplify complex concepts and help your viewers remember what you said.

Instead of randomly selecting pictures, you must pinpoint the key concept of every sentence in your script, and pair it with a relevant visual element.

Use pictures that will boost your credibility or to provide social proof. Choose your words and images wisely, and you'll increase the engagement meter and persuasiveness of your video.

Brian Richardson is a public speaker. He frequently writes his favorite tips for business blogs.

This blog is listed under Digital Media & Games and E-Commerce Community

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