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Benefits Of Marketing Automation Software

Published on 28 October 13
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The growth of e-commerce, social media platforms, maturation of online marketing strategies and increased Internet user activity have continued to encourage the use of marketing automation to influence the buying decisions of customers in different parts of the world. The following are some of the main benefits associated with the use of this wonderful software:

1. Increased Productivity

Marketers in an organization are capable of eliminating the repetitive and cumbersome tasks that are often associated with campaign planning and launch programs faster and more efficiently through the use of marketing automation software.

2. Enhanced Flexibility

The software plays a major role in helping marketing teams to be more agile so that they can be able to react and adapt instantly to the constantly changing communication strategies and marketplace conditions.

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Benefits Of Marketing Automation Software - Image 1

3. Reduced Costs

By minimizing the redundancy and waste usually caused by manual campaign execution, marketing automation definitely helps organizations in cutting expenses. On top of that, it offers organizations detailed insight into campaign effectiveness so that they can do away with unsuccessful initiatives before they start wasting their financial resources.

4. Multichannel Visibility

The software provides sales and marketing teams with the ability to track customers' online transactions with their brand through the use of a wide variety of channels. For instance, if your visitors or customers are fond of visiting your site through links you have established on social media sites such as Twitter and Facebook, the marketing automation tool can distribute tailored or modified messages to them at different touch-points throughout their visit. If you can get the email addresses of your visitors, your marketing efforts will be boosted even further.

5. Improved Personalization

The software equips marketing teams with the right tools needed to launch initiatives based on the specific needs of targeted audience, meaning that the content is more targeted and more relevant. Studies reveal that the use of personalization can shorten sales cycles, enhance response and conversion rates and most importantly, increase return on marketing investment.

Benefits Of Marketing Automation Software - Image 2

6. Advanced Intelligence

The kind of intelligence-driven planning and execution needed by marketing teams to maximize conversion and response rates is made possible by this unique software. It offers valuable and timely information that can be used to determine what works and what doesn't work. As a result, it makes it possible for organizations to make better and more informed decisions regarding future campaign plans.

7. Helps in Maintaining Better Relationship

With this type of software, marketing teams can track and communicate with customers and prospects more appropriately and effectively while keeping them in the sales cycle and addressing all their issues and concerns.

8. Fosters Alignment between Sales and Marketing

Having an aligned sales and marketing team in any organization is a quite challenging task. The use of marketing automation strengthens the relationship between the sales and marketing departments, providing an excellent opportunity for the leadership in the two departments to sit down together and come up with better ways to work as a team for the betterment of the organization.

The growth of e-commerce, social media platforms, maturation of online marketing strategies and increased Internet user activity have continued to encourage the use of marketing automation to influence the buying decisions of customers in different parts of the world. The following are some of the main benefits associated with the use of this wonderful software:

1. Increased Productivity

Marketers in an organization are capable of eliminating the repetitive and cumbersome tasks that are often associated with campaign planning and launch programs faster and more efficiently through the use of marketing automation software.

2. Enhanced Flexibility

The software plays a major role in helping marketing teams to be more agile so that they can be able to react and adapt instantly to the constantly changing communication strategies and marketplace conditions.

Are you sure?

Benefits Of Marketing Automation Software - Image 1

3. Reduced Costs

By minimizing the redundancy and waste usually caused by manual campaign execution, marketing automation definitely helps organizations in cutting expenses. On top of that, it offers organizations detailed insight into campaign effectiveness so that they can do away with unsuccessful initiatives before they start wasting their financial resources.

4. Multichannel Visibility

The software provides sales and marketing teams with the ability to track customers' online transactions with their brand through the use of a wide variety of channels. For instance, if your visitors or customers are fond of visiting your site through links you have established on social media sites such as Twitter and Facebook, the marketing automation tool can distribute tailored or modified messages to them at different touch-points throughout their visit. If you can get the email addresses of your visitors, your marketing efforts will be boosted even further.

5. Improved Personalization

The software equips marketing teams with the right tools needed to launch initiatives based on the specific needs of targeted audience, meaning that the content is more targeted and more relevant. Studies reveal that the use of personalization can shorten sales cycles, enhance response and conversion rates and most importantly, increase return on marketing investment.

Benefits Of Marketing Automation Software - Image 2

6. Advanced Intelligence

The kind of intelligence-driven planning and execution needed by marketing teams to maximize conversion and response rates is made possible by this unique software. It offers valuable and timely information that can be used to determine what works and what doesn't work. As a result, it makes it possible for organizations to make better and more informed decisions regarding future campaign plans.

7. Helps in Maintaining Better Relationship

With this type of software, marketing teams can track and communicate with customers and prospects more appropriately and effectively while keeping them in the sales cycle and addressing all their issues and concerns.

8. Fosters Alignment between Sales and Marketing

Having an aligned sales and marketing team in any organization is a quite challenging task. The use of marketing automation strengthens the relationship between the sales and marketing departments, providing an excellent opportunity for the leadership in the two departments to sit down together and come up with better ways to work as a team for the betterment of the organization.

This blog is listed under Development & Implementations Community

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