The Evolution in the Role of the Traditional SEO Agency
The job of an SEO agency has been changing for several years now. This is partly due to the different and highly publicized updates from Google. As an SEO agency I thankfully am slightly ahead of the game with all of these changes and we have adapted our techniques as and when these updates are required - our clients in Bournemouth and Poole have certainly benefited from this approach.
- Writing News and Press Releases
- Optimizing Title Tags and Meta
- On-Page and Internal Ranking Optimisation
- Managing Google Adwords Campaigns
- Linking Via Directories and News Websites
- Client Reporting
Now there used to be a very clear differentiation between what web marketing was and what SEO was whenever a project was sold into a client. Nowadays though, with the different roles and disciplines required to rank well in Google, the two services really have merged together.
For example, there was the Panda update which revised the requirements in terms of online content that was published. Websites with low quality content were penalized meaning many SEOs had to either up their game, or leave completely. Then there was the Penguin update which penalized abusive SEO techniques such as poor quality and huge amounts of back-links.
- Social Network Activity
- The Creation and Maintenance of Authoritative Blogs
- A Presence in the Local and Online Market
- Evolving the Features of the Website - for example, usability
- Additional Content Avenues Such as Youtube, Facebook, Bing etc
- Providing of Content More Targeted Towards Local Search
- SEO Staff
- Community Manager
- Web Editor
- Technician
- Manager
- Project Manager
The web will never cease to evolve and Google will continue to lead the dance, so it’s fair to say that this evolution will continue at a fast pace.
If you want to know more about our SEO services then please check the video below or have a look at our website which was linked to nearer the top of the article.
Very informative article! I'm just setting up an SEO agency in Bournemouth myself, so watch out for the competition :P. Check us out: http://www.devoteddomains.com/dorset/seo-bournemouth/