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What Can Apple Do to Overcome Android's Recent Success?

Published on 06 November 13
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There's no doubt that Apple Inc. has been a powerhouse in the tech industry during the past 10 years, with its stock rising from a little more than $11 per share in 2003 to about $525 per share today. Even with its state-of-the-art products and iOS, Apple hasn't been able to stave off Google's push toward the top with its Android operating system.


With that said, here are five things Apple can do to overcome Android's recent success.


Provide Easier Access to Apps


One of the primary reasons why people have embraced Android so much is that they can get access to their downloaded apps without having to sort through the default apps (that you didn't install and can't delete). Android lets users access their apps from the App Drawer, helping them avoid having to dig through other apps in the process.


If you like stockpiling apps, then an Apple device will drive you crazy since you'd have to scroll dozens of screens to get to the one you want to run. To better serve the user, Apple needs to figure out a way to help users find and access their apps in an easier way, especially if they have a lot of them.


Introduce Handy Notification Options


Apple hasn't done much as far notifications are concerned. Sure, there's notifications to notify the user, but there isn't more options available beyond that. Meanwhile, Android has continued to create the best notification center among operation systems, allowing users to do things like get access to their apps from within the notification center. Simple, right? Well, if Apple plans to overcome Android, it's going to have to get its act together and start figuring this feature out.


Improve the Lockscreen Shortcuts


One of the conveniences Android offers that Apple doesn't involves instant access to frequently visited applications â like your phone's camera. On an Apple phone, you have re-launch key applications when you unlock the screen every time (in the case of the new iPhone 5S you need to use your fingerprint).

With Android, all you need to do is lock your phone while the application is running, giving you access every time you press the power button. Come on, Apple, get it together.


Offer More Free Apps in the Store


There's no doubt that Apple's App Store is superb as far as user experience goes, but when it comes to the apps you can download it gets a bit shaky. Whether it's a game or any other kind of app, you're either stuck with an overpriced app or one that has restrictions. Oh, and don't forget about being bombarded with ads if the app is free.


On the other hand, the Google Play Store offers plenty of free apps that aren't bombarded with ads and don't have any restrictions. With so many easy ways to make and publish an app at this store, you can find just about anything that caters to your personal preferences. It's time Apple take a page out of Android's book and ease up on the app charges and restrictions.


Lower the Price of Devices


A big difference between Apple and Android is that the iOS is only offered on select devices while Android is offered on a plethora of them. While it's financially possible to acquire a new iPhone for a reasonable price by signing up for a two-year contract, it's nowhere near as cost-effective for the average consumer. If you compare the cell phones on T-Mobile, you can see that the iPhone has its competition cut out for it.

Besides comparing the retail values of phones and other devices to gauge how Apple and Android differ, you can also take a look at the sales numbers. Recently, the growth of Android tablet sales in Q3 have cut Apple's market share to less than 30 percent. Although Apple is releasing new iPad models in the near future, it's clear that people are preferring Android products more and more â and pricing has something to do with it. There's no doubt Apple and Android have created a duopoly market; it's likely to continue.
















There's no doubt that Apple Inc. has been a powerhouse in the tech industry during the past 10 years, with its stock rising from a little more than $11 per share in 2003 to about $525 per share today. Even with its state-of-the-art products and iOS, Apple hasn't been able to stave off Google's push toward the top with its Android operating system.

With that said, here are five things Apple can do to overcome Android's recent success.

Provide Easier Access to Apps

One of the primary reasons why people have embraced Android so much is that they can get access to their downloaded apps without having to sort through the default apps (that you didn't install and can't delete). Android lets users access their apps from the App Drawer, helping them avoid having to dig through other apps in the process.

If you like stockpiling apps, then an Apple device will drive you crazy since you'd have to scroll dozens of screens to get to the one you want to run. To better serve the user, Apple needs to figure out a way to help users find and access their apps in an easier way, especially if they have a lot of them.

Introduce Handy Notification Options

Apple hasn't done much as far notifications are concerned. Sure, there's notifications to notify the user, but there isn't more options available beyond that. Meanwhile, Android has continued to create the best notification center among operation systems, allowing users to do things like get access to their apps from within the notification center. Simple, right? Well, if Apple plans to overcome Android, it's going to have to get its act together and start figuring this feature out.

Improve the Lockscreen Shortcuts

One of the conveniences Android offers that Apple doesn't involves instant access to frequently visited applications â like your phone's camera. On an Apple phone, you have re-launch key applications when you unlock the screen every time (in the case of the new iPhone 5S you need to use your fingerprint).

With Android, all you need to do is lock your phone while the application is running, giving you access every time you press the power button. Come on, Apple, get it together.

Offer More Free Apps in the Store

There's no doubt that Apple's App Store is superb as far as user experience goes, but when it comes to the apps you can download it gets a bit shaky. Whether it's a game or any other kind of app, you're either stuck with an overpriced app or one that has restrictions. Oh, and don't forget about being bombarded with ads if the app is free.

On the other hand, the Google Play Store offers plenty of free apps that aren't bombarded with ads and don't have any restrictions. With so many easy ways to make and publish an app at this store, you can find just about anything that caters to your personal preferences. It's time Apple take a page out of Android's book and ease up on the app charges and restrictions.

Lower the Price of Devices

A big difference between Apple and Android is that the iOS is only offered on select devices while Android is offered on a plethora of them. While it's financially possible to acquire a new iPhone for a reasonable price by signing up for a two-year contract, it's nowhere near as cost-effective for the average consumer. If you compare the cell phones on T-Mobile, you can see that the iPhone has its competition cut out for it.

Besides comparing the retail values of phones and other devices to gauge how Apple and Android differ, you can also take a look at the sales numbers. Recently, the growth of Android tablet sales in Q3 have cut Apple's market share to less than 30 percent. Although Apple is releasing new iPad models in the near future, it's clear that people are preferring Android products more and more â and pricing has something to do with it. There's no doubt Apple and Android have created a duopoly market; it's likely to continue.

This blog is listed under Open Source , Operating Systems , Gadgets and Mobility Community

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