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The Top Five Web Design Mistakes to Avoid as a Small Business Owner

Published on 08 November 13
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You website is often potential customers first point of contact with your business, therefore making it essential that you create a good impression through its design. Not only does your website need to look attractive but it also needs to offer high levels of functionality. Unfortunately there are small ecommerce businesses out there that make common web design mistakes that can put customers off purchasing from them. In this article we will explain the top five web design mistakes and provide you with advice on how to avoid them.

1. Web design lacks mobile capability

It is a common misconception that small businesses do not need mobile-friendly versions of their website. By failing to offer a mobile version of your website, you may be wiping out a large percentage of potential sales. Look at your websiteâs analytics to find out the percentage of visitors that use their mobile phones to access your website. If you have a high percentage, you should consider either developing a separate mobile version of your website or hire a web developer to create a responsive web design layout for your website. Having a mobile-friendly website can also benefit you greatly when it comes to local searches.
The Top Five Web Design Mistakes to Avoid as a Small Business Owner - Image 1

2. Missing content

Users often see purchasing from small ecommerce businesses as more of a risk, so it takes work to build up trust. Many small business owners make the mistake of missing their contact details off their ecommerce website. Your contact details should be placed on every page. Customers like to know that they can get in contact with a real person if something was to go wrong with their order. Displaying your contact details is essential to building trust and improving conversion rates. It is also preferable if you can include SSL certificates in the design of your website, as this shows that you are professionals and that your website is secure.

3. Poor navigation

Poor navigation is one of the most popular causes of users clicking off ecommerce sites within seconds. When structuring the navigation of your website, it is important to take a logical approach. For example your websiteâs main pages should be given priority in navigation bars. Your aim should be to make it easy as possible for visitors to access the information they came to your site for. For example this could be directions to your nearest brick and mortar store or a specific product from your ecommerce site.

4. Lack of call to action buttons

Another common mistake of many small business websites is the lack of clear call to action buttons. Whilst driving traffic to your website is all very well and good, your efforts will be wasted if you fail to grab usersâ attention with call to action buttons. These buttons should outline what you want customers to do, for example âadd to cartâ or âregister now.â
The Top Five Web Design Mistakes to Avoid as a Small Business Owner - Image 2

5. Poor DIY jobs

Unless you have skills in web design, it is best to leave it to the professionals. Many small business owners try to save costs by creating their own web design, however this often ends up doing their business a disservice. The problem with using standard layouts is that other businesses use them too, so you will struggle to stand out from the crowd. They also lack personality, which is often a necessary selling point of small businesses.

Conclusion

If after reading this article you recognise the mistakes you have made, it is not too late to rectify them. Simply perform a web search and you will be able to find a number of local web designers who will be able to produce a bespoke website design to meet your needs and requirements. Having a professional web design produced will prove to be a great investment when you begin to see an increase in conversion rates. Trust us - youâll be surprised at the difference a fabulous web design can make to the success of your small ecommerce business!

Image credits:liewcf&IvanWalsh.com






You website is often potential customers first point of contact with your business, therefore making it essential that you create a good impression through its design. Not only does your website need to look attractive but it also needs to offer high levels of functionality. Unfortunately there are small ecommerce businesses out there that make common web design mistakes that can put customers off purchasing from them. In this article we will explain the top five web design mistakes and provide you with advice on how to avoid them.



1. Web design lacks mobile capability



It is a common misconception that small businesses do not need mobile-friendly versions of their website. By failing to offer a mobile version of your website, you may be wiping out a large percentage of potential sales. Look at your websiteâs analytics to find out the percentage of visitors that use their mobile phones to access your website. If you have a high percentage, you should consider either developing a separate mobile version of your website or hire a web developer to create a responsive web design layout for your website. Having a mobile-friendly website can also benefit you greatly when it comes to local searches.

The Top Five Web Design Mistakes to Avoid as a Small Business Owner - Image 1

2. Missing content



Users often see purchasing from small ecommerce businesses as more of a risk, so it takes work to build up trust. Many small business owners make the mistake of missing their contact details off their ecommerce website. Your contact details should be placed on every page. Customers like to know that they can get in contact with a real person if something was to go wrong with their order. Displaying your contact details is essential to building trust and improving conversion rates. It is also preferable if you can include SSL certificates in the design of your website, as this shows that you are professionals and that your website is secure.

3. Poor navigation



Poor navigation is one of the most popular causes of users clicking off ecommerce sites within seconds. When structuring the navigation of your website, it is important to take a logical approach. For example your websiteâs main pages should be given priority in navigation bars. Your aim should be to make it easy as possible for visitors to access the information they came to your site for. For example this could be directions to your nearest brick and mortar store or a specific product from your ecommerce site.

4. Lack of call to action buttons



Another common mistake of many small business websites is the lack of clear call to action buttons. Whilst driving traffic to your website is all very well and good, your efforts will be wasted if you fail to grab usersâ attention with call to action buttons. These buttons should outline what you want customers to do, for example âadd to cartâ or âregister now.â

The Top Five Web Design Mistakes to Avoid as a Small Business Owner - Image 2

5. Poor DIY jobs



Unless you have skills in web design, it is best to leave it to the professionals. Many small business owners try to save costs by creating their own web design, however this often ends up doing their business a disservice. The problem with using standard layouts is that other businesses use them too, so you will struggle to stand out from the crowd. They also lack personality, which is often a necessary selling point of small businesses.

Conclusion



If after reading this article you recognise the mistakes you have made, it is not too late to rectify them. Simply perform a web search and you will be able to find a number of local web designers who will be able to produce a bespoke website design to meet your needs and requirements. Having a professional web design produced will prove to be a great investment when you begin to see an increase in conversion rates. Trust us - youâll be surprised at the difference a fabulous web design can make to the success of your small ecommerce business!

Image credits:liewcf&IvanWalsh.com

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  1. 22 June 15
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    Real treat to read a genuinely good article. you have covered almost all the points with deep research to create beautiful and effective website designs. what you wrote makes sense. But most internet marketers and unprofessional web programmers make same mistake. love to read it and definitely will share it in my developers team. Priyanka jain - http://www.foduu.com

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