Video strategy and marketing has always been around in terms of advertisements or virals through sites like YouTube but with the introduction of social media websites like Vine, the internet has exploded with videos.
Your everyday average Joe is now able to video a short video of himself doing something funny, upload it to the internet and have access to millions of viewers. It’s quick, it’s simple, but above all, it’s effective.
Snap chat is another social networking type website that has incorporated video sharing into its functionality and a few smart marketers have jumped onto this technique already. By uploading a 5 - 10 second video and sharing it with Snap chat and Vine friends, not only can you improve brand awareness but it is a great way to promote a new product.
Online campaigns are still extremely effective and will be for some time, but unless you are really creative with your content, it’s not going to get shared as much as something that gets your audience interested. A good example of this was an advert created by Hub.tv for Axe last year: