Will an SSL Certificate Fully Protect my Customers?
Published on 19 November 13
Eugene0
Buying an SSL certificate is usually something that a website owner would do to protect their customers. When asking customers for information, especially bank details, it is necessary to build up trust form them. They will want to see that the site is well protected before supplying this information. An SSL certificate can provide that assurance.
It is important to realise that there are different types of SSL certificate. The more you pay for a certificate, the higher the level of protection. However, not all sites will need the highest level of protection so you will need to consider what you need. You may not have considered it before, just thought that you needed protecting. However, each seller will have details of what their range of SSL certificates can do and you will be able to look and see which will be the most suitable. They may also differ significantly in price and so you will be able to check that as well when you compare them.
What the certificates do differs a lot. Some will just verify that your business owns the domain so they know that it is not a phishing site and this will offer a level of protection. Others encrypt information so that when online purchases take place the bank details are safer. It is important to consider what type of protection your customers will need so that you can provide it for them.
All online transactions carry some risk. However, the better your site is protected, the less likely there will be a problem with it. You need your customers to feel that they are safe in using your site and having the protection of the right SSL certificate can make a big difference to them and therefore how many sales you make.
Source: GoGetSSL.com
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