Both Google AdWords as well as Facebook Ads have their strengths and weaknesses, depending on their verticals, target audience, and purpose. AdWords management is a pay per click system that includes a placed text ad that appears when users search for phrases related to the offering of your business. These links appear as a sponsored link. After a careful consideration of each, you can decide which will work best for your approach.
Branding
Both Google AdWords and Facebook Ads have very different approaches towards helping companies in their branding efforts. With Facebook, customers are rather unlikely to click on a sponsored story or an ad the very first time they see it. Therefore, it takes a while before a Facebook ad can display any traction. With AdWords management, a user will interact with the website of a business.
This first interaction is crucial to decide whether a visitor will interact further or keep looking. This makes a spectacular first experience integral since businesses have just one chance to make a fantastic first impression online.
Short-term & Long-term Demand
AdWords management can effectively achieve short-term demand. AdWords have been known to generate faster ROI, with marketers investing a lot during the research stages of the purchasing funnel to identify keywords. On the other hand, Facebook builds awareness more slowly. While it is unlikely for someone to search for a particular product, if a brand or business is seen often enough, a person might be visually familiarized with it, and are therefore, more likely to interact with it or make a purchase.
Here are some more differences between AdWords management and Facebook ads:
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- Demographics are key in targeting Facebook Ads while Google Ads on the search results page are contextual in nature.
- Google Ads on the search page are text and CPC based, while Facebook ads are CPC or CPM. With Facebook, allows one can include images with ad copy.
- Facebook ads act like a mini billboards and have been known to drive awareness to a targeted group efficiently.
- Google AdWords management target people who are further along the buying cycle and have the intent to act upon their search. Facebook on the other hand requires one to actively motivate their audience to stop their other activity and click.
- Facebook Ads are more complimentary in nature and should ideally be used with an adequate Google AdWords management campaign.
- Google AdWords managemententails a user travelling outside the Google network. This results in transactional focus. With Facebook, you can use social media updates to maintain a continuous relationship with a user.
Marching Up the Search Ladder
Most SEO experts will suggest that you don’t really have to actively choose one or the other. Google AdWords management and Facebook Ads can be used together to create a complimentary marketing campaign to contend with. Visit http://www.roi.com.au/melbourne/ to engage in Google AdWords management and give your business the competitive edge it deserves.
Mary
